Perception of food hazards by consumer segments
| Variables | Low-risk perception | Moderate-risk perception | High-risk perception | Very-high-risk perception |
|---|---|---|---|---|
| Mean (SD) | Mean (SD) | Mean (SD) | Mean (SD) | |
| Subjective control over | ||||
| 4.22a (2.23) | 3.28b (2.18) | 3.46b (2.13) | 2.90b (2.09) |
| 5.25a (2.49) | 4.30b (2.42) | 5.35a (2.59) | 4.71a (2.62) |
| 3.43a (2.09) | 2.60b (1.83) | 2.84b (1.96) | 2.66b (2.13) |
| Self-reported consequences of | ||||
| 7.50a (2.35) | 7.97ab (1.87) | 8.20b (1.91) | 9.14c (1.40) |
| 6.63a (2.30) | 7.25b (1.97) | 7.23b (2.08) | 8.00c (2.32) |
| 7.13a (2.30) | 8.01b (1.78) | 7.75b (2.05) | 8.78c (1.96) |
| Variables | Low-risk perception | Moderate-risk perception | High-risk perception | Very-high-risk perception |
|---|---|---|---|---|
| Mean (SD) | Mean (SD) | Mean (SD) | Mean (SD) | |
Pesticide | 4.22a (2.23) | 3.28b (2.18) | 3.46b (2.13) | 2.90b (2.09) |
(2)Bacteria | 5.25a (2.49) | 4.30b (2.42) | 5.35a (2.59) | 4.71a (2.62) |
(3)Heavy metal | 3.43a (2.09) | 2.60b (1.83) | 2.84b (1.96) | 2.66b (2.13) |
Pesticide | 7.50a (2.35) | 7.97ab (1.87) | 8.20b (1.91) | 9.14c (1.40) |
(2)Bacteria | 6.63a (2.30) | 7.25b (1.97) | 7.23b (2.08) | 8.00c (2.32) |
(3)Heavy metal | 7.13a (2.30) | 8.01b (1.78) | 7.75b (2.05) | 8.78c (1.96) |
Note(s): a, b,c Scores in one row with a different superscript are significantly different at p < 0.05 using one-way ANOVA and post hoc Tukey test. “Control” and “Consequence” items were measured by ten-point Likert scale. For Control items, 1 denotes “completely uncontrollable” while 10 presents “completely controllable.” For Consequence items, 1 means “not dangerous at all” and 10 represents “extremely dangerous”
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