Table 9

Consumers' responses to food safety risk

VariablesLow-risk perceptionModerate-risk perceptionHigh-risk perceptionVery-high-risk perception
Mean (SD)Mean (SD)Mean (SD)Mean (SD)
Frequency of food safety information seeking1from
  1. TV

3.82 (0.80)3.83 (0.80)3.98 (0.81)4.05 (0.90)
  • (2)Social media

3.14a (1.29)3.13a (1.17)3.34a (1.27)3.78b (1.29)
  • (3)Relatives and peers

3.60a (0.84)3.56a (0.94)3.60a (0.96)4.02b (0.90)
% of respondents purchasing food from supermarkets*37.536.737.249.1
% of respondent self-provisioning of food*65.467.554.953.6

Note(s): a, b Scores in one row with a different superscript are significantly different at p < 0.05 using one-way ANOVA and post hoc Tukey test

*group differences are statistically significant at 5% level, using λ2 test

1: variables are measured by five-point Likert scale from 1 (rarely) to 5 (usually)

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