Table 2

The results of assessing the validity and reliability of research's measurements

Constructs and itemsLoadingCronbach's alphaCRAVE
Perceived value of showrooming (PVS) 0.8790.9090.627
Seeking information offline and subsequently purchasing products online are…for my making purchase decision 
(PVS1) efficient***
(PVS2) useful0.720
(PVS3) productive***
(PVS4) sensible0.702
(PVS5) effective0.837
(PVS6) functional0.828
(PVS7) entertaining0.780
(PVS8) necessary0.811
Perceived value of webrooming (PVW) 0.8670.8530.537
Seeking information online and subsequently purchasing products offline are…for my making purchase decision 
(PVW1) effective0.748
(PVW2) useful0.721
(PVW3) productive***
(PVW4) sensible0.733
(PVW5) efficient0.747
(PVW6) functional***
(PVW7) entertaining***
(PVW8) necessary0.737
Perceived compatibility (PC) 0.8530.9100.772
Omni-channel shopping 
(PC1) is compatible with all aspects with my shopping habits0.867
(PC2) fits into my shopping style0.876
(PC3) fits well with the way I like to shop0.893
Perceived risk (PR) 0.7330.8490.652
…when making omni-channel purchase decision 
(PR1) there is a high risk0.785
(PR2) it is more likely to suffer loses0.849
(PR3) the probability of making a good bargain is small0.785
Omni-channel shopping intention (OSI) 0.8760.9150.731
(OSI1)…will use the omni-channel method to buy products0.896
(OSI2)…intend to adopt omni-channel shopping frequently in the future0.809
(OSI3)…will recommend omni-channel shopping to people around0.807
(OSI4) …will encourage family members, friends and relatives to use the omni-channel method for shopping0.903

Note(s): ***: items omitted

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