The square root of AVE and correlation coefficients between variables
| Construct | Omni-channel shopping intention | Perceived compatibility | Perceived risk | Perceived value of showrooming | Perceived value of webrooming |
|---|---|---|---|---|---|
| Omni-channel shopping intention | 0.855 | ||||
| Perceived compatibility | 0.540 | 0.879 | |||
| Perceived risk | −0.756 | −0.347 | 0.807 | ||
| Perceived value of showrooming | 0.830 | 0.452 | −0.757 | 0.792 | |
| Perceived value of webrooming | 0.526 | 0.339 | −0.439 | 0.491 | 0.733 |
| Construct | Omni-channel shopping intention | Perceived compatibility | Perceived risk | Perceived value of showrooming | Perceived value of webrooming |
|---|---|---|---|---|---|
| Omni-channel shopping intention | 0.855 | ||||
| Perceived compatibility | 0.540 | 0.879 | |||
| Perceived risk | −0.756 | −0.347 | 0.807 | ||
| Perceived value of showrooming | 0.830 | 0.452 | −0.757 | 0.792 | |
| Perceived value of webrooming | 0.526 | 0.339 | −0.439 | 0.491 | 0.733 |
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