Key elements for promoting sustainable consumption patterns
| Key elements | How they work? |
|---|---|
| Social media tools | Instagram, Twitter, Facebook, Pinterest, Linkedln and YouTube are mostly preferred social media tool by women influencers |
| Open access account | Open access account is important to get higher numbers of followers. Limited accounts may discourage new and potential followers |
| Open access information | Open access information is needed to explain and teach how people can adapt sustainable lifestyle. Green women influencers share their knowledge, skills and experiences with their followers |
| Green skills and information | Green women influencers share their knowledge, skills and experiences with their followers. Accordingly, green women influencers should know sustainability principles in their consumption patterns |
| Volunteering | Being green influencer is not based on economic motives. Green influencers guides their followers mostly based on their emotional motives |
| Followers | The number of followers can be a great indicator to determine the effect of green influencers. Green women influencers with higher numbers of followers will have an ability to promote sustainable lifestyle |
| Key elements | How they work? |
|---|---|
| Social media tools | Instagram, Twitter, Facebook, Pinterest, Linkedln and YouTube are mostly preferred social media tool by women influencers |
| Open access account | Open access account is important to get higher numbers of followers. Limited accounts may discourage new and potential followers |
| Open access information | Open access information is needed to explain and teach how people can adapt sustainable lifestyle. Green women influencers share their knowledge, skills and experiences with their followers |
| Green skills and information | Green women influencers share their knowledge, skills and experiences with their followers. Accordingly, green women influencers should know sustainability principles in their consumption patterns |
| Volunteering | Being green influencer is not based on economic motives. Green influencers guides their followers mostly based on their emotional motives |
| Followers | The number of followers can be a great indicator to determine the effect of green influencers. Green women influencers with higher numbers of followers will have an ability to promote sustainable lifestyle |
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