Table I Communities of engagement:... | Emerald Publishing

Table I

Communities of engagement: welfare and wellbeing driving specific development in tourism

Conceptual	Case Study 1	Case Study 2
Wellbeing from the margins (Kagan and Duggan, 2011)	Festival and Carnival – learning to combine resources to cater for a diverse new demand	Developing the events focus in a small community. Taking selected rural sites and applying new business paradigms to exploring boundaries – Mount Cook and the Matlock Bath cliff faces. The imminent formation of a new Community Interest Company (CIC) to oversee new direction for local response to managing tourism in future
Embedded learning (Williams and Williams, 2011)	Business as creatives	Storytelling and the narratives Dedication to re-branding Working to profile the values and brand of “Jewel of the Peak” or “Inland seaside” or “Mystery: My Village”
Re-visioning and joining (Higgins-Desbiolles, 2006; Uyarra, 2010)	University of Derby as a partner – changing orientation from mining and quarrying towards a focus on the service sector and developing an enterprise culture The University of Derby and University of Sheffield supporting the community to retrieve and store narratives of cultural and heritage importance	University of Derby as a partner –adapting to change in production and change in supply. Bringing non-traditional partners together to reflect community goals The University of Derby to refocus the Parish Council on relationship building with existing visitors (repeat visitations) and anticipating success with new markets aligned to existing products
Indicators of success captured in long-term strategy	Better return on funded projects for all – festival and NOW!	Non-traditional partners joining the tourism bandwagon to benefit a wider range of stakeholders
Reflections: management interventions	New Opportunities Wirksworth (NOW!) ten years of interventions designed to promote tourism as well as arts and creatives, education, enterprise culture	Matlock Bath Parish Council – reflections on trajectory for stakeholders in tourism development
Feed forward and enduring repository (Uyarra, 2010)	University of Derby Online Research (UDORA) and engaging the stakeholders in research	UDORA and disseminating practices to support enterprise and build on existing narratives in storytelling

Conceptual	Case Study 1	Case Study 2
Wellbeing from the margins (Kagan and Duggan, 2011)	Festival and Carnival – learning to combine resources to cater for a diverse new demand	Developing the events focus in a small community. Taking selected rural sites and applying new business paradigms to exploring boundaries – Mount Cook and the Matlock Bath cliff faces. The imminent formation of a new Community Interest Company (CIC) to oversee new direction for local response to managing tourism in future
Embedded learning (Williams and Williams, 2011)	Business as creatives	Storytelling and the narrativesDedication to re-brandingWorking to profile the values and brand of “Jewel of the Peak” or “Inland seaside” or “Mystery: My Village”
Re-visioning and joining (Higgins-Desbiolles, 2006; Uyarra, 2010)	University of Derby as a partner – changing orientation from mining and quarrying towards a focus on the service sector and developing an enterprise cultureThe University of Derby and University of Sheffield supporting the community to retrieve and store narratives of cultural and heritage importance	University of Derby as a partner –adapting to change in production and change in supply. Bringing non-traditional partners together to reflect community goalsThe University of Derby to refocus the Parish Council on relationship building with existing visitors (repeat visitations) and anticipating success with new markets aligned to existing products
Indicators of success captured in long-term strategy	Better return on funded projects for all – festival and NOW!	Non-traditional partners joining the tourism bandwagon to benefit a wider range of stakeholders
Reflections: management interventions	New Opportunities Wirksworth (NOW!) ten years of interventions designed to promote tourism as well as arts and creatives, education, enterprise culture	Matlock Bath Parish Council – reflections on trajectory for stakeholders in tourism development
Feed forward and enduring repository (Uyarra, 2010)	University of Derby Online Research (UDORA) and engaging the stakeholders in research	UDORA and disseminating practices to support enterprise and build on existing narratives in storytelling