Component of factors with varimax rotation, name of the factors and total variance explained
| Rotation sums of squared loadings | ||||||
|---|---|---|---|---|---|---|
| Factor | Variable | Factor loadings | Total | % of variance | % cumulative | Cronbach’s α |
| F1 – safety | ABS | 0.751 | 2.849 | 21.913 | 21.913 | 0.78 |
| Airbag | 0.708 | |||||
| Insurance price | 0.694 | |||||
| Fuel economy | 0.690 | |||||
| Electronic stability control | 0.653 | |||||
| F2 – sportiness | Speed | 0.835 | 2.148 | 16.521 | 38.434 | 0.728 |
| Engine power | 0.821 | |||||
| Extra headlights | 0.537 | |||||
| F3 – comfort | Design | 0.756 | 2.088 | 16.060 | 54.494 | 0.62 |
| Bluetooth/infotainment | 0.624 | |||||
| Size of the car | 0.621 | |||||
| Air conditioner | 0.580 | |||||
| Leather seats | 0.537 | |||||
| Rotation sums of squared loadings | ||||||
|---|---|---|---|---|---|---|
| Factor | Variable | Factor loadings | Total | % of variance | % cumulative | Cronbach’s |
| F1 – safety | ABS | 0.751 | 2.849 | 21.913 | 21.913 | 0.78 |
| Airbag | 0.708 | |||||
| Insurance price | 0.694 | |||||
| Fuel economy | 0.690 | |||||
| Electronic stability control | 0.653 | |||||
| F2 – sportiness | Speed | 0.835 | 2.148 | 16.521 | 38.434 | 0.728 |
| Engine power | 0.821 | |||||
| Extra headlights | 0.537 | |||||
| F3 – comfort | Design | 0.756 | 2.088 | 16.060 | 54.494 | 0.62 |
| Bluetooth/infotainment | 0.624 | |||||
| Size of the car | 0.621 | |||||
| Air conditioner | 0.580 | |||||
| Leather seats | 0.537 | |||||
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