Factor loadings matrix
| Factor | Indicator | Safety | Sportiness | Comfort |
|---|---|---|---|---|
| Safety | Fuel economy | 0.70 | ||
| Airbag | 0.74 | |||
| Electronic stability control | 0.82 | |||
| ABS system | 0.81 | |||
| Insurance price | 0.71 | |||
| Sportiness | Engine power | 0.85 | ||
| Speed | 0.90 | |||
| Extra headlights | 0.64 | |||
| Comfort | Bluetooth/infotainment | 0.74 | ||
| Leather seats | 0.65 | |||
| Design | 0.79 | |||
| Air conditioning | 0.71 |
| Factor | Indicator | Safety | Sportiness | Comfort |
|---|---|---|---|---|
| Safety | Fuel economy | 0.70 | ||
| Airbag | 0.74 | |||
| Electronic stability control | 0.82 | |||
| ABS system | 0.81 | |||
| Insurance price | 0.71 | |||
| Sportiness | Engine power | 0.85 | ||
| Speed | 0.90 | |||
| Extra headlights | 0.64 | |||
| Comfort | Bluetooth/infotainment | 0.74 | ||
| Leather seats | 0.65 | |||
| Design | 0.79 | |||
| Air conditioning | 0.71 |
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