Table 2 Comparison of business model... | Emerald Publishing

Table 2

Comparison of business model components – car as a product vs car as a service

	Car as a product model	Car as a service model
Value creations
Key resources	People and technology	Partner’s resources, customer knowledge
Key activities	Production, Sales and Marketing R&D, Training	Service designing, Knowledge management
Key partners	Supply chain network Insurance firms, Designers, Research institutes	Other firms, (music providers, navigation service providers, telecommunication firms)
Customer relationship	Maintenances, customer service assistance	Feedback and reviews, Social media interaction
Value delivery
Channels	Dealers and traditional car distributors/stores	Own network (app store, customer office)
Customer segment	Urbanites, Performance driven, quality-minded people	Tech-savvy consumers
Value capture
Revenue streams	Car sales service and maintenance Insurance premium	Subscription fee service fee (Bundle and flexible)
Cost structure	R&D, Productions, Sales and marketing	Service design, technology acquisition cost and knowledge management activities

	Car as a product model	Car as a service model
Value creations
Key resources	People and technology	Partner’s resources, customer knowledge
Key activities	Production, Sales and Marketing R&D, Training	Service designing, Knowledge management
Key partners	Supply chain network Insurance firms, Designers, Research institutes	Other firms, (music providers, navigation service providers, telecommunication firms)
Customer relationship	Maintenances, customer service assistance	Feedback and reviews, Social media interaction
Value delivery
Channels	Dealers and traditional car distributors/stores	Own network (app store, customer office)
Customer segment	Urbanites, Performance driven, quality-minded people	Tech-savvy consumers
Value capture
Revenue streams	Car sales service and maintenanceInsurance premium	Subscription fee service fee(Bundle and flexible)
Cost structure	R&D, Productions, Sales and marketing	Service design, technology acquisition cost and knowledge management activities

Source: Author’s own elaboration