Table I What, when and how Subject... | Emerald Publishing

Table I

What, when and how

Subject
Chapter number	Attack	What (which strategic movements) and how to do them) Defense	When	Other
3	1 Guerilla 2 Isolation 3 Flanking 4 Frontal attack 5 Undifferentiated circle 6 Differentiated circle
4		1 Signaling 2 Creating entry barriers (fixed and mobile) 3 Global service 4 Pre-emptive strike 5 Counter attack 6 Blocking the entry 7 Holding the ground 8 Withdrawing
5			When to do each of the six attack and eight defense movements of chapters 3 and 4
6				The role of strategic alliances
7				Based on the what’s and hows (of chapters 3 and 4) and the where (of chapter 5) how should a small firm internationalize?
8				The eight rules to follow to deserve success (conclusion)

Subject
Chapter number	Attack	What (which strategic movements) and how to do them)Defense	When	Other
3	1 Guerilla 2 Isolation 3 Flanking 4 Frontal attack 5 Undifferentiated circle 6 Differentiated circle
4		1 Signaling 2 Creating entry barriers (fixed and mobile) 3 Global service 4 Pre-emptive strike 5 Counter attack 6 Blocking the entry 7 Holding the ground 8 Withdrawing
5			When to do each of the six attack and eight defense movements of chapters 3 and 4
6				The role of strategic alliances
7				Based on the what’s and hows (of chapters 3 and 4) and the where (of chapter 5) how should a small firm internationalize?
8				The eight rules to follow to deserve success (conclusion)