Table II Motivation variables Item...

Table II

Motivation variables

Item	Motivation variable	NI	SI	I	VI	EI	Mean	SD
1	To learn something new	15	9	65	65	51	3.78	2.40
2	To pay my respects to the victims of apartheid	10	12	70	64	49	3.63	1.06
3	To increase my knowledge about sites of human tragedies	13	19	58	60	55	3.61	1.16
4	To experience something unique	10	23	58	60	54	3.61	1.13
5	To learn about history	14	17	60	63	51	3.59	1.15
6	To educate my children	21	18	75	49	41	3.35	1.20
7	To commemorate the Soweto massacre	23	17	74	56	35	3.31	1.18
8	To understand why dark heritage sites are controversial	21	25	63	66	30	3.29	1.17
9	To have my curiosity aroused	27	27	63	52	36	3.21	1.26
10	To participate in an event	20	36	66	52	30	3.18	1.18
11	To see the artefacts	22	27	75	55	26	3.18	1.15
12	To explore a new destination	34	22	61	55	33	3.15	1.29
13	Museum seemed different from traditional tourism attractions	26	29	66	58	26	3.14	1.19
14	To get away from my daily routine	36	19	66	61	23	3.08	1.24
15	Friends and family were visiting the HPMM	33	28	60	59	25	3.07	1.25
16	It is close to where I live	55	20	53	53	24	3.05	3.12
17	It reminds me of my own personal suffering	36	32	59	45	33	3.03	1.31
18	It was suggested in the media	28	30	78	44	24	3.03	1.18
19	To spend time in a museum	38	25	69	44	29	3.00	1.29
20	It is value for money	35	32	64	46	27	2.99	1.27
21	It is a safe place to visit	31	33	78	38	25	2.97	1.21
22	For nostalgic reasons	38	30	64	49	24	2.96	1.27
23	To meet people with similar interests	33	38	60	54	20	2.95	1.22
24	To obtain a spiritual experience	35	30	68	56	16	2.94	1.19
25	To help me deal with personal death	46	22	59	55	22	2.93	1.31
26	To relax	33	38	76	40	17	2.85	1.16
27	To spend time with my family	44	33	63	43	22	2.83	1.28
28	I thought the museum could be fun	40	46	72	33	14	2.79	1.83

Item	Motivation variable	NI	SI	I	VI	EI	Mean	SD
1	To learn something new	15	9	65	65	51	3.78	2.40
2	To pay my respects to the victims of apartheid	10	12	70	64	49	3.63	1.06
3	To increase my knowledge about sites of human tragedies	13	19	58	60	55	3.61	1.16
4	To experience something unique	10	23	58	60	54	3.61	1.13
5	To learn about history	14	17	60	63	51	3.59	1.15
6	To educate my children	21	18	75	49	41	3.35	1.20
7	To commemorate the Soweto massacre	23	17	74	56	35	3.31	1.18
8	To understand why dark heritage sites are controversial	21	25	63	66	30	3.29	1.17
9	To have my curiosity aroused	27	27	63	52	36	3.21	1.26
10	To participate in an event	20	36	66	52	30	3.18	1.18
11	To see the artefacts	22	27	75	55	26	3.18	1.15
12	To explore a new destination	34	22	61	55	33	3.15	1.29
13	Museum seemed different from traditional tourism attractions	26	29	66	58	26	3.14	1.19
14	To get away from my daily routine	36	19	66	61	23	3.08	1.24
15	Friends and family were visiting the HPMM	33	28	60	59	25	3.07	1.25
16	It is close to where I live	55	20	53	53	24	3.05	3.12
17	It reminds me of my own personal suffering	36	32	59	45	33	3.03	1.31
18	It was suggested in the media	28	30	78	44	24	3.03	1.18
19	To spend time in a museum	38	25	69	44	29	3.00	1.29
20	It is value for money	35	32	64	46	27	2.99	1.27
21	It is a safe place to visit	31	33	78	38	25	2.97	1.21
22	For nostalgic reasons	38	30	64	49	24	2.96	1.27
23	To meet people with similar interests	33	38	60	54	20	2.95	1.22
24	To obtain a spiritual experience	35	30	68	56	16	2.94	1.19
25	To help me deal with personal death	46	22	59	55	22	2.93	1.31
26	To relax	33	38	76	40	17	2.85	1.16
27	To spend time with my family	44	33	63	43	22	2.83	1.28
28	I thought the museum could be fun	40	46	72	33	14	2.79	1.83

Notes:

NI – not important; SI – slightly important; I – important; VI – very important; EI – extremely important

Sharing Unavailable