Factor analysis results
| Factor | Motivational items | Factor loading | Mean value | Reliability coefficient | Inter-Item correlations | Percent of variance |
|---|---|---|---|---|---|---|
| Factor 1 | Learn something new | 0.7200 | 3.6451 | 0.7539 | 0.5837 | 9.9483 |
| Experience something unique | 0.6646 | |||||
| To learn about history | 0.6355 | |||||
| Increase knowledge about sites of human tragedies | 0.6255 | |||||
| Factor 2 | Pay respects to victims of apartheid | −0.5151 | 3.2951 | 0.7419 | 0.6436 | 5.2683 |
| To commemorate Soweto massacre | −0.7962 | |||||
| Meet people with similar interests | −0.6916 | |||||
| Understand why dark tourism sites are controversial | −0.3438 | |||||
| Factor 3 | To have my curiosity aroused | −0.8374 | 3.1756 | 0.7819 | 0.4312 | 4.1987 |
| Museum seemed different | −0.5151 | |||||
| To see artefacts | −0.3950 | |||||
| Friends and family were visiting Hector Pietersen museum | 0.7202 | 3.0508 | 0.7828 | 0.4396 | 24.1483 | |
| Is close to where I live | 0.7057 | |||||
| Help deal with personal death | 0.6216 | |||||
| Factor 4 | Suggested in media | 0.5965 | ||||
| Reminds me of my own personal experience | 0.5647 | |||||
| To educate my children | 0.5302 | |||||
| Value for money | 0.5062 | |||||
| Nostalgic reasons | 0.4831 | |||||
| Factor 5 | Museum could be fun | −0.7409 | 3.0234 | 0.7623 | 0.5424 | 4.5962 |
| Spend time with family | −0.5499 | |||||
| Spiritual experience | −0.4937 | |||||
| To participate in an event | −0.3306 | |||||
| Factor 6 | Get away from daily routine | 0.6962 | 2.9655 | 0.7584 | 0.5620 | 6.8176 |
| To relax | 0.5228 | |||||
| Factor 7 | To spend time in museum | 0.7716 | 2.9854 | 0.7791 | 0.4507 | 4.4419 |
| Safe place to visit | 0.6958 |
| Factor | Motivational items | Factor loading | Mean value | Reliability coefficient | Inter-Item correlations | Percent of variance |
|---|---|---|---|---|---|---|
| Factor 1 | Learn something new | 0.7200 | 3.6451 | 0.7539 | 0.5837 | 9.9483 |
| Experience something unique | 0.6646 | |||||
| To learn about history | 0.6355 | |||||
| Increase knowledge about sites of human tragedies | 0.6255 | |||||
| Factor 2 | Pay respects to victims of apartheid | −0.5151 | 3.2951 | 0.7419 | 0.6436 | 5.2683 |
| To commemorate Soweto massacre | −0.7962 | |||||
| Meet people with similar interests | −0.6916 | |||||
| Understand why dark tourism sites are controversial | −0.3438 | |||||
| Factor 3 | To have my curiosity aroused | −0.8374 | 3.1756 | 0.7819 | 0.4312 | 4.1987 |
| Museum seemed different | −0.5151 | |||||
| To see artefacts | −0.3950 | |||||
| Friends and family were visiting Hector Pietersen museum | 0.7202 | 3.0508 | 0.7828 | 0.4396 | 24.1483 | |
| Is close to where I live | 0.7057 | |||||
| Help deal with personal death | 0.6216 | |||||
| Factor 4 | Suggested in media | 0.5965 | ||||
| Reminds me of my own personal experience | 0.5647 | |||||
| To educate my children | 0.5302 | |||||
| Value for money | 0.5062 | |||||
| Nostalgic reasons | 0.4831 | |||||
| Factor 5 | Museum could be fun | −0.7409 | 3.0234 | 0.7623 | 0.5424 | 4.5962 |
| Spend time with family | −0.5499 | |||||
| Spiritual experience | −0.4937 | |||||
| To participate in an event | −0.3306 | |||||
| Factor 6 | Get away from daily routine | 0.6962 | 2.9655 | 0.7584 | 0.5620 | 6.8176 |
| To relax | 0.5228 | |||||
| Factor 7 | To spend time in museum | 0.7716 | 2.9854 | 0.7791 | 0.4507 | 4.4419 |
| Safe place to visit | 0.6958 |
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