Table IV

Regression results

Dependent variableIndependent variableCoefficientSt. errort statisticp valueRRˆ2St error of estimatesF valuep value
GenderHelp deal with personal death1.3970.5522.5340.0260.830.690.4990.9360.579
AgeSafe place to visit−0.8000.356−2.2460.0440.870.771.1151.3960.276
Spend time in museum1.2540.5372.3350.038
Relax−1.5300.631−2.4240.032
Learn about history−0.9200.361−2.5490.026
EducationSpend time in museum1.0480.4322.4290.0320.920.851.3252.3970.056
Explore new destination−0.7670.420−1.8250.093
Nostalgic reasons−0.8100.346−2.3400.037
Help deal with personal death−0.7350.383−1.9180.079
Museum seems different0.8070.4311.8750.085
Friends and family were visiting HPMM−0.6570.278−2.3680.036
See artefacts−0.9100.368−2.4700.030
Suggested in media1.0950.4102.6700.020
Educate my children0.9380.4562.0590.062
Marital statusReminds me of my own personal experience0.8990.3622.4830.0290.780.610,9380.6620.821
No. of childrenExperience something unique1.4080.6562.1480.0530.920.851.3252.3970.056
Commemorate Soweto massacre−1.2680.607−2.0890.059
Meet people with similar interest1.4810.6752.1950.049
Understand why dark tourism sites are controversial−1.9610.856−2.2920.041
First time heard about the HPMMSafe place to visit0.1900.0852.2330.0270.420.182.1271.3330.137
Have my curiosity aroused0.2060.0892.3290.021
Related to someone at the HPMMMuseum seemed different−0.2290.095−2.3990.0180.390.150.3441.1000.139
Value for money−0.1980.095−2.0490.038
To see artefacts−0.1650.095−1.7320.085

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