Regression results
| Dependent variable | Independent variable | Coefficient | St. error | t statistic | p value | R | Rˆ2 | St error of estimates | F value | p value |
|---|---|---|---|---|---|---|---|---|---|---|
| Gender | Help deal with personal death | 1.397 | 0.552 | 2.534 | 0.026 | 0.83 | 0.69 | 0.499 | 0.936 | 0.579 |
| Age | Safe place to visit | −0.800 | 0.356 | −2.246 | 0.044 | 0.87 | 0.77 | 1.115 | 1.396 | 0.276 |
| Spend time in museum | 1.254 | 0.537 | 2.335 | 0.038 | ||||||
| Relax | −1.530 | 0.631 | −2.424 | 0.032 | ||||||
| Learn about history | −0.920 | 0.361 | −2.549 | 0.026 | ||||||
| Education | Spend time in museum | 1.048 | 0.432 | 2.429 | 0.032 | 0.92 | 0.85 | 1.325 | 2.397 | 0.056 |
| Explore new destination | −0.767 | 0.420 | −1.825 | 0.093 | ||||||
| Nostalgic reasons | −0.810 | 0.346 | −2.340 | 0.037 | ||||||
| Help deal with personal death | −0.735 | 0.383 | −1.918 | 0.079 | ||||||
| Museum seems different | 0.807 | 0.431 | 1.875 | 0.085 | ||||||
| Friends and family were visiting HPMM | −0.657 | 0.278 | −2.368 | 0.036 | ||||||
| See artefacts | −0.910 | 0.368 | −2.470 | 0.030 | ||||||
| Suggested in media | 1.095 | 0.410 | 2.670 | 0.020 | ||||||
| Educate my children | 0.938 | 0.456 | 2.059 | 0.062 | ||||||
| Marital status | Reminds me of my own personal experience | 0.899 | 0.362 | 2.483 | 0.029 | 0.78 | 0.61 | 0,938 | 0.662 | 0.821 |
| No. of children | Experience something unique | 1.408 | 0.656 | 2.148 | 0.053 | 0.92 | 0.85 | 1.325 | 2.397 | 0.056 |
| Commemorate Soweto massacre | −1.268 | 0.607 | −2.089 | 0.059 | ||||||
| Meet people with similar interest | 1.481 | 0.675 | 2.195 | 0.049 | ||||||
| Understand why dark tourism sites are controversial | −1.961 | 0.856 | −2.292 | 0.041 | ||||||
| First time heard about the HPMM | Safe place to visit | 0.190 | 0.085 | 2.233 | 0.027 | 0.42 | 0.18 | 2.127 | 1.333 | 0.137 |
| Have my curiosity aroused | 0.206 | 0.089 | 2.329 | 0.021 | ||||||
| Related to someone at the HPMM | Museum seemed different | −0.229 | 0.095 | −2.399 | 0.018 | 0.39 | 0.15 | 0.344 | 1.100 | 0.139 |
| Value for money | −0.198 | 0.095 | −2.049 | 0.038 | ||||||
| To see artefacts | −0.165 | 0.095 | −1.732 | 0.085 |
| Dependent variable | Independent variable | Coefficient | St. error | R | Rˆ2 | St error of estimates | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| Gender | Help deal with personal death | 1.397 | 0.552 | 2.534 | 0.026 | 0.83 | 0.69 | 0.499 | 0.936 | 0.579 |
| Age | Safe place to visit | −0.800 | 0.356 | −2.246 | 0.044 | 0.87 | 0.77 | 1.115 | 1.396 | 0.276 |
| Spend time in museum | 1.254 | 0.537 | 2.335 | 0.038 | ||||||
| Relax | −1.530 | 0.631 | −2.424 | 0.032 | ||||||
| Learn about history | −0.920 | 0.361 | −2.549 | 0.026 | ||||||
| Education | Spend time in museum | 1.048 | 0.432 | 2.429 | 0.032 | 0.92 | 0.85 | 1.325 | 2.397 | 0.056 |
| Explore new destination | −0.767 | 0.420 | −1.825 | 0.093 | ||||||
| Nostalgic reasons | −0.810 | 0.346 | −2.340 | 0.037 | ||||||
| Help deal with personal death | −0.735 | 0.383 | −1.918 | 0.079 | ||||||
| Museum seems different | 0.807 | 0.431 | 1.875 | 0.085 | ||||||
| Friends and family were visiting HPMM | −0.657 | 0.278 | −2.368 | 0.036 | ||||||
| See artefacts | −0.910 | 0.368 | −2.470 | 0.030 | ||||||
| Suggested in media | 1.095 | 0.410 | 2.670 | 0.020 | ||||||
| Educate my children | 0.938 | 0.456 | 2.059 | 0.062 | ||||||
| Marital status | Reminds me of my own personal experience | 0.899 | 0.362 | 2.483 | 0.029 | 0.78 | 0.61 | 0,938 | 0.662 | 0.821 |
| No. of children | Experience something unique | 1.408 | 0.656 | 2.148 | 0.053 | 0.92 | 0.85 | 1.325 | 2.397 | 0.056 |
| Commemorate Soweto massacre | −1.268 | 0.607 | −2.089 | 0.059 | ||||||
| Meet people with similar interest | 1.481 | 0.675 | 2.195 | 0.049 | ||||||
| Understand why dark tourism sites are controversial | −1.961 | 0.856 | −2.292 | 0.041 | ||||||
| First time heard about the HPMM | Safe place to visit | 0.190 | 0.085 | 2.233 | 0.027 | 0.42 | 0.18 | 2.127 | 1.333 | 0.137 |
| Have my curiosity aroused | 0.206 | 0.089 | 2.329 | 0.021 | ||||||
| Related to someone at the HPMM | Museum seemed different | −0.229 | 0.095 | −2.399 | 0.018 | 0.39 | 0.15 | 0.344 | 1.100 | 0.139 |
| Value for money | −0.198 | 0.095 | −2.049 | 0.038 | ||||||
| To see artefacts | −0.165 | 0.095 | −1.732 | 0.085 |
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