Overall characteristics of the studied companies and informants
| Company | PB | PK | PU | PC |
|---|---|---|---|---|
| Year of establishment | 2005 | 2010 | 2016 | 2014 |
| Year of begging export sales | 2009 | 2013 | 2016 | 2014 |
| Number of employees | About 50 | 1 | 4 | 10 |
| Product categories offered | Thermoactivated sportswear and underwear, flame redundant clothing | Women's clothing (dresses, coats, blouses etc.) | Underwear, bodysuits, bathing suits | Handbags and accessories (phone and laptop cases, wallets etc.) |
| Brand name | Corporate name | Designer's surname | Corporate name | Designer’s name and surname |
| Number of export markets | About 50 | A few European | More than 20 | 41 |
| Key export markets | Germany, UK, Chile | Germany, Belgium, Austria | France, USA | UK, USA, Italy, France |
| Share of foreign sales in total sales | Confidential data | Marginal – single (unit) orders | 95% | Data concerning only brand's owner online shop: 10% |
| Share of e-commerce in total sales in Poland/ abroad | 10%/data not available (sales in the hands of local distributors) | Almost 100%/ single (unit) orders | Data not available (recently opened online store) | 100%/data not available (the company does not collect data from foreign partners by distribution channels) |
| Year of beginning sales via e-commerce in Poland/abroad | 2015/2016/data not available (sales in the hands of local distributors) | 2010/ 2013/2014 | 2019/2019 | 2014/2014 |
| Number of foreign sales markets via e-commerce/digital platforms’ | 20/20 | Several | Over 20/19 | 41/data not available |
| Informant | Marketing Manager (RB) | Owner (RK) | Owner (RU) | Export Manager (R1C) E-commerce Manager (R2C) |
| Company | PB | PK | PU | PC |
|---|---|---|---|---|
| Year of establishment | 2005 | 2010 | 2016 | 2014 |
| Year of begging export sales | 2009 | 2013 | 2016 | 2014 |
| Number of employees | About 50 | 1 | 4 | 10 |
| Product categories offered | Thermoactivated sportswear and underwear, flame redundant clothing | Women's clothing (dresses, coats, blouses etc.) | Underwear, bodysuits, bathing suits | Handbags and accessories (phone and laptop cases, wallets etc.) |
| Brand name | Corporate name | Designer's surname | Corporate name | Designer’s name and surname |
| Number of export markets | About 50 | A few European | More than 20 | 41 |
| Key export markets | Germany, UK, Chile | Germany, Belgium, Austria | France, USA | UK, USA, Italy, France |
| Share of foreign sales in total sales | Confidential data | Marginal – single (unit) orders | 95% | Data concerning only brand's owner online shop: 10% |
| Share of e-commerce in total sales in Poland/ abroad | 10%/data not available (sales in the hands of local distributors) | Almost 100%/ single (unit) orders | Data not available (recently opened online store) | 100%/data not available (the company does not collect data from foreign partners by distribution channels) |
| Year of beginning sales via e-commerce in Poland/abroad | 2015/2016/data not available (sales in the hands of local distributors) | 2010/ 2013/2014 | 2019/2019 | 2014/2014 |
| Number of foreign sales markets via e-commerce/digital platforms’ | 20/20 | Several | Over 20/19 | 41/data not available |
| Informant | Marketing Manager ( | Owner ( | Owner ( | Export Manager ( |
Source(s): Own elaboration