Table 2.

Interview with the focus group at Natura and 3 M Brazil

CompanyInterviewed
NaturaE2NaAdministration and Innovation Networks Manager
NaturaE2NaPro-innovation system manager
NaturaE2NaManager for Partnership, intellectual property, and promotion of innovation
NaturaE2NaStrategic Planning Manager
3ME23MEnvironment, Health and Product Safety Manager – EHS
3ME23MManager for technology-platform laboratories
3ME23MSenior Laboratory Specialist
 Questions applied in the interviews
1What is your company's strategic approach that opens the door to an open innovation opportunity?
2How does the ability to analyze trend building and strategy influence open innovation? Search for signs and trends, strategic tuning? What capabilities beyond these are relevant?
3Is the ability to interpret resources that you have and do not have a capability that influences the search for open innovation? Comment on this.
4Talk about the ability to map partners and interaction in the innovation ecosystem. Do you have other relevant capabilities related to open innovation in this ecosystem?
5How does open innovation in the company's innovation ecosystem influence the development of capabilities/skills? Can you name a few of the most relevant ones that have been developed?
Source: Research data

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