Table 3.

Individual interview at Natura and in duo at 3 M Brazil

CompanyInterviewed
NaturaE3NaNetwork and relationship manager
 Questions applied in the interviews
1The study revealed some relevant capabilities in open innovation: ability to map market trends, ability to map internal resources and partner mapping, interaction, and relationship ability in the innovation ecosystem
2Comment on these capabilities
3Would you add others?
CompanyInterviewed
3ME33MEnvironment, Health and Product Safety Manager – EHS
3ME33MSenior Laboratory Specialist
 Questions applied in the interviews
1The study revealed some relevant capabilities in the practice of open innovation: Mapping and updating trends in the market; Analysis and definition of trends and strategies; Mapping of internal resources; Establishment of what to do openly; Mapping of potential partners; Partnership establishments; Implementation of the partnership; Two-level interaction monitoring; Technical – within the project and relational – inside and outside the project, and Evaluation of the result of interaction and relationship in the partnership
2Comment on these capabilities
3Would you add others?
Source: Research data

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