Table 2. Validity and reliability of...

Table 2.

Validity and reliability of constructs, mean and standard deviation (SD)

Construct name	Items	Loading	AVE	α	CR
Brand satisfaction	BS1	0.84	0.68	0.90	0.92
M = 4/22	BS2	0.81
SD = 0/61	BS3	0.77
	BS4	0.87
	BS5	0.80
	BS6	0.84
Emotional brand attachment	EBA1	0.90	0.75	0.91	0.94
M = 3/18	EBA2	0.90
SD = 0/94	EBA3	0.89
	EBA4	0.86
	EBA5	0.75
Brand love	BL1	0.76	0.62	0.92	0.93
M = 3/71	BL2	0.79
SD = 0/73	BL3	0.80
	BL4	0.67
	BL5	0.78
	BL6	0.83
	BL7	0.79
	BL8	0.82
Brand loyalty	BLo1	0.89	0.79	0.91	0.94
M = 3/73	BLo2	0.91
SD = 0/90	BLo3	0.88
	BLo4	0.87

Construct name	Items	Loading	AVE	α	CR
Brand satisfaction	BS1	0.84	0.68	0.90	0.92
M = 4/22	BS2	0.81
SD = 0/61	BS3	0.77
	BS4	0.87
	BS5	0.80
	BS6	0.84
Emotional brand attachment	EBA1	0.90	0.75	0.91	0.94
M = 3/18	EBA2	0.90
SD = 0/94	EBA3	0.89
	EBA4	0.86
	EBA5	0.75
Brand love	BL1	0.76	0.62	0.92	0.93
M = 3/71	BL2	0.79
SD = 0/73	BL3	0.80
	BL4	0.67
	BL5	0.78
	BL6	0.83
	BL7	0.79
	BL8	0.82
Brand loyalty	BLo1	0.89	0.79	0.91	0.94
M = 3/73	BLo2	0.91
SD = 0/90	BLo3	0.88
	BLo4	0.87

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