Table 4. Results of R 2 and Q 2 values...

Table 4.

Results of R² and Q² values

Endogenous latent constructs	R²	Q²
Emotional brand attachment	0.686	0.282
Brand love	0.399	0.396
Brand loyalty	0.685	0.512

Endogenous latent constructs	R²	Q²
Emotional brand attachment	0.686	0.282
Brand love	0.399	0.396
Brand loyalty	0.685	0.512

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