Table 4.

Structural model estimates

Path relationshipsModel A
“engagement-and-use”
Model B
“use-to-engagement”
Model C
“engagement-to-use”
Standardised
coefficients
Hypotheses
test
Standardised
coefficients
Hypotheses
test
Standardised
coefficients
Hypotheses
test
H1: Information → EngagementΒ15A = 0.029nsNot Supported––Β15C = 0.021nsNot supported
H2: Social interaction → Engagementß25A = 0.172**Supported––ß25C = 0.168**Supported
H3: Entertainment → Engagementß35A = 0.350**Supported––ß35C = 0.406**Supported
H4: Type of content → Engagementß45A = 0.109**Supported––ß45C = 0.104**Supported
H5: Information → UseΒ16A = 0.189**SupportedΒ16B = 0.145**Supported––
H6: Social interaction → Useß26A = 0.019nsNot Supportedß26B = 0.045nsNot Supported––
H7: Entertainment → Useß36A = 0.365**Supportedß36B = 0.490**Supported––
H8: Type of content → Useß46A = 0.026nsNot Supportedß46B = 0.016nsNot Supported––
H9: Engagement → UseΒ56A = 0.280**Supported––β56C = 0.493**Supported
H10: Use → Engagement––β56B = 0.458**Supported––
 R2 (use) = 0.450
R2 (engagement) = 0.273
R2 (use) = 0.474
R2 (engagement) = 0.270
R2 (use) = 0.336
R2 (engagement) = 0.243

Notes:

ns = no significant; **significant (p < 0.05)

or Create an Account

Close subscription notice
Close access options