Table 2.

Outer model VIF scores

ItemVIF
Ease of use 12.021
Ease of use 22.158
Ease of use 32.308
Ease of use 41.691
Privacy risk 12.345
Privacy risk 22.801
Privacy risk 32.206
Usefulness 12.187
Usefulness 22.628
Usefulness 33.066
Usefulness 42.693
Ad format 12.469
Ad format 21.990
Ad format 32.440
Ad format 42.444
Ad format 52.318
Ad format 62.452
Ad format 72.050
Ad format 82.649
Ad format 92.611
Ad format 103.023
Ad functionality 12.513
Ad functionality 23.142
Ad functionality 32.271
Ad functionality 41.709
Ad functionality 52.099
Ad functionality 61.869
Ad relevance 11.862
Ad relevance 22.168
Ad relevance 32.317
Ad relevance 42.224
Hedonic motivat. 12.686
Hedonic motivat. 24.348
Hedonic motivat. 33.151
Ad acceptance 14.733
Ad acceptance 27.164
Ad acceptance 36.368
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