Reliability and validity test for the complete data
| Adapted item description | Loadings |
|---|---|
| Ease of use (EU) α = 0.857; CR = 0.900; AVE = 0.692 Adapted from Venkatesh et al. (2012) Learning how to use a smart speaker is easy for me | 0.827 |
| Interacting with a smart speaker is clear and understandable | 0.807 |
| I find smart speakers easy to use | 0.835 |
| It is easy for me to become skillful at using a smart speaker | 0.858 |
| Ad functionality (AF) α = 0.879; CR = 0.907; AVE = 0.621 Adapted from Smith (2020) I prefer receiving advertisements on smart speakers that: | |
| Allow me to ask for more detailed information | 0.777 |
| Contain a repeat option so I can hear the message again | 0.827 |
| Provide instant access to a customer service representative online | 0.801 |
| Allow me to shop directly through the smart speaker | 0.769 |
| I can save on the smart speaker | 0.788 |
| I can share with others through social media | 0.763 |
| AD format (AF) α = 0.928; CR = 0.939; AVE = 0.608 Adapted from Smith (2020) I prefer receiving advertisements on smart speakers that: | |
| Provide me with information about availability and location of product/service | 0.736 |
| Tell me about a sale or discount | 0.758 |
| Are for products/services that I have specifically asked about | 0.758 |
| Tell me how the product/service will benefit me | 0.789 |
| Are for products/services that are relevant in terms of my location | 0.807 |
| Are spoken by an expert or trusted source | 0.738 |
| Explain how to use the product/service | 0.801 |
| Contain product ratings from other consumers | 0.822 |
| Are for products/services that relate to my stage in life | 0.857 |
| Are for products/services that the personal assistant thinks I may be interested in | 0.723 |
| AD relevance (AR) α = 0.855; CR = 0.902; AVE = 0.696 Adapted from Bakr et al. (2019) I prefer to receive advertising about product/services that I use in my daily life | 0.781 |
| I generally like to know about news related with products/services that I normally use | 0.842 |
| I would like to know if brands that I ask the smart speaker about launch a new product | 0.867 |
| I would like to know if the products/services that I ask the smart speaker about have a new offer | 0.845 |
| Usefulness (US) α = 0.902; CR = 0.931; AVE = 0.772 Adapted from Venkatesh et al. (2012) I find smart speakers useful in my daily life | 0.856 |
| I find using a smart speaker increases my chances of achieving things that are important to me | 0.884 |
| I find using a smart speaker helps me complete my tasks faster | 0.896 |
| I find that a smart speaker increases my productivity | 0.878 |
| Hedonic motivations (HM) α = 0.908; CR = 0.943; AVE = 0.846 Adapted from McLean and Osei-Frimpong (2019) I find that receiving advertising on a smart speaker is enjoyable | 0.904 |
| I find that the process of receiving advertising on a smart speaker is entertaining | 0.947 |
| I find that receiving advertising on a smart speaker is fun to interact with | 0.907 |
| Acceptance (ACC) α = 0.957; CR = 0.972; AVE = 0.921 Adapted from Parreño et al. (2013) | |
| I feel positive about the idea of receiving advertising on a smart speaker | 0.962 |
| I am willing to receive advertising on a smart speaker in the future | 0.949 |
| I would listen to all advertising on smart devices in the future | 0.967 |
| Privacy risk (PR) α = 0.876; CR = 0.921; AVE = 0.796 Adapted from McLean and Osei-Frimpong (2019) I find that one of my concerns is doing financial transactions via smart speakers | 0.908 |
| I find I have some doubts over the confidentiality of my interactions with the smart speaker | 0.881 |
| I am concerned that my personal details that will be stored in the smart speaker could be stolen | 0.888 |
| Adapted item description | Loadings |
|---|---|
| 0.827 | |
| Interacting with a smart speaker is clear and understandable | 0.807 |
| I find smart speakers easy to use | 0.835 |
| It is easy for me to become skillful at using a smart speaker | 0.858 |
| Allow me to ask for more detailed information | 0.777 |
| Contain a repeat option so I can hear the message again | 0.827 |
| Provide instant access to a customer service representative online | 0.801 |
| Allow me to shop directly through the smart speaker | 0.769 |
| I can save on the smart speaker | 0.788 |
| I can share with others through social media | 0.763 |
| Provide me with information about availability and location of product/service | 0.736 |
| Tell me about a sale or discount | 0.758 |
| Are for products/services that I have specifically asked about | 0.758 |
| Tell me how the product/service will benefit me | 0.789 |
| Are for products/services that are relevant in terms of my location | 0.807 |
| Are spoken by an expert or trusted source | 0.738 |
| Explain how to use the product/service | 0.801 |
| Contain product ratings from other consumers | 0.822 |
| Are for products/services that relate to my stage in life | 0.857 |
| Are for products/services that the personal assistant thinks I may be interested in | 0.723 |
| 0.781 | |
| I generally like to know about news related with products/services that I normally use | 0.842 |
| I would like to know if brands that I ask the smart speaker about launch a new product | 0.867 |
| I would like to know if the products/services that I ask the smart speaker about have a new offer | 0.845 |
| 0.856 | |
| I find using a smart speaker increases my chances of achieving things that are important to me | 0.884 |
| I find using a smart speaker helps me complete my tasks faster | 0.896 |
| I find that a smart speaker increases my productivity | 0.878 |
| 0.904 | |
| I find that the process of receiving advertising on a smart speaker is entertaining | 0.947 |
| I find that receiving advertising on a smart speaker is fun to interact with | 0.907 |
| I feel positive about the idea of receiving advertising on a smart speaker | 0.962 |
| I am willing to receive advertising on a smart speaker in the future | 0.949 |
| I would listen to all advertising on smart devices in the future | 0.967 |
| 0.908 | |
| I find I have some doubts over the confidentiality of my interactions with the smart speaker | 0.881 |
| I am concerned that my personal details that will be stored in the smart speaker could be stolen | 0.888 |
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.