Table 5. PLS-SEM results Relationship... | Emerald Publishing

Table 5.

PLS-SEM results

Relationship	Std β	p-value	Confidence interval
Relationship	Std β	p-value	LL	UL	f²
Smart speaker ease of use → Smart speaker usefulness	0.357	0.000***	0.251	0.449	0.171
Ad functionality → Smart speaker usefulness	0.229	0.000***	0.118	0.339	0.043
Ad relevance → Smart speaker usefulness	0.144	0.023**	0.025	0.257	0.017
Smart speaker usefulness → Ad acceptance	0.127	0.000**	0.057	0.201	0.041
Ad relevance → Hedonic motivation	0.284	0.000***	0.138	0.431	0.074
Ad format → Hedonic motivation	0.423	0.000***	0.268	0.553	0.163
Hedonic motivation → Ad acceptance	0.772	0.000***	0.706	0.827	1.522
Privacy risk*(Smart speaker ease of use → Smart speaker usefulness)	−0.111	0.010**	−0.194	−0.038	0.025
Variance explained: (R²): Smart speaker usefulness (R² = 0.351); Hedonic motivation (R² = 0.426); Ad acceptance (R² = 0.711) Predicted validity (Q²): Smart speaker usefulness (Q² = 0.262); Hedonic motivation (Q² = 0.355); Ad acceptance (Q² = 0.648)

Relationship	Std β	p-value	Confidence interval
Relationship	Std β	p-value	LL	UL	f²
Smart speaker ease of use → Smart speaker usefulness	0.357	0.000***	0.251	0.449	0.171
Ad functionality → Smart speaker usefulness	0.229	0.000***	0.118	0.339	0.043
Ad relevance → Smart speaker usefulness	0.144	0.023**	0.025	0.257	0.017
Smart speaker usefulness → Ad acceptance	0.127	0.000**	0.057	0.201	0.041
Ad relevance → Hedonic motivation	0.284	0.000***	0.138	0.431	0.074
Ad format → Hedonic motivation	0.423	0.000***	0.268	0.553	0.163
Hedonic motivation → Ad acceptance	0.772	0.000***	0.706	0.827	1.522
Privacy risk*(Smart speaker ease of use → Smart speaker usefulness)	−0.111	0.010**	−0.194	−0.038	0.025
Variance explained: (R²): Smart speaker usefulness (R² = 0.351); Hedonic motivation (R² = 0.426); Ad acceptance (R² = 0.711)Predicted validity (Q²): Smart speaker usefulness (Q² = 0.262); Hedonic motivation (Q² = 0.355); Ad acceptance (Q² = 0.648)

Notes:

LL = lower limit; UP = upper limit