Table 6.

Total indirect effects

RelationshipsStd. βStd. errorp-valueConfidence interval (BC)
LLUL
Smart speaker ease of use → Ad acceptance0.0450.0140.0020.0190.076
Ad functionality → Ad acceptance0.0290.0110.0120.0110.055
Ad relevance → Ad acceptance0.2380.0620.0000.1170.359
Ad format → Ad acceptance0.3270.0580.0000.2040.430

Notes:

LL = lower limit; UP = upper limit

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