Total indirect effects
| Relationships | Std. β | Std. error | p-value | Confidence interval (BC) | |
|---|---|---|---|---|---|
| LL | UL | ||||
| Smart speaker ease of use → Ad acceptance | 0.045 | 0.014 | 0.002 | 0.019 | 0.076 |
| Ad functionality → Ad acceptance | 0.029 | 0.011 | 0.012 | 0.011 | 0.055 |
| Ad relevance → Ad acceptance | 0.238 | 0.062 | 0.000 | 0.117 | 0.359 |
| Ad format → Ad acceptance | 0.327 | 0.058 | 0.000 | 0.204 | 0.430 |
| Relationships | Std. | Std. error | Confidence interval (BC) | ||
|---|---|---|---|---|---|
| LL | UL | ||||
| Smart speaker ease of use → Ad acceptance | 0.045 | 0.014 | 0.002 | 0.019 | 0.076 |
| Ad functionality → Ad acceptance | 0.029 | 0.011 | 0.012 | 0.011 | 0.055 |
| Ad relevance → Ad acceptance | 0.238 | 0.062 | 0.000 | 0.117 | 0.359 |
| Ad format → Ad acceptance | 0.327 | 0.058 | 0.000 | 0.204 | 0.430 |
Notes:
LL = lower limit; UP = upper limit
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