Table 7. Specific indirect effects... | Emerald Publishing

Table 7.

Specific indirect effects

Relationship	Std. β	Std. error	p-value	Confidence interval (BC)
Relationship	Std. β	Std. error	p-value	LL	UL	VAF (%)	Mediation results
Smart speaker ease of use → Smart speaker usefulness → Ad acceptance	0.045	0.014	0.002	0.019	0.076	50.18	Partial mediation
Ad functionality → Smart speaker usefulness → Ad acceptance	0.029	0.011	0.012	0.011	0.055	50.00	Partial mediation
Ad relevance → Smart speaker usefulness → Ad acceptance	0.018	0.010	0.075	0.004	0.045	7.13	No mediation
Ad format → Hedonic motivation → Ad acceptance	0.327	0.058	0.000	0.204	0.430	49.96	Partial mediation
Ad relevance → Hedonic motivation → Ad acceptance	0.219	0.060	0.000	0.104	0.337	44.58	Partial mediation

Relationship	Std. β	Std. error	p-value	Confidence interval (BC)
Relationship	Std. β	Std. error	p-value	LL	UL	VAF (%)	Mediation results
Smart speaker ease of use → Smart speaker usefulness → Ad acceptance	0.045	0.014	0.002	0.019	0.076	50.18	Partial mediation
Ad functionality → Smart speaker usefulness → Ad acceptance	0.029	0.011	0.012	0.011	0.055	50.00	Partial mediation
Ad relevance → Smart speaker usefulness → Ad acceptance	0.018	0.010	0.075	0.004	0.045	7.13	No mediation
Ad format → Hedonic motivation → Ad acceptance	0.327	0.058	0.000	0.204	0.430	49.96	Partial mediation
Ad relevance → Hedonic motivation → Ad acceptance	0.219	0.060	0.000	0.104	0.337	44.58	Partial mediation

Notes:

LL = lower limit; UP = upper limit