Table A1. MGA results for control groups... | Emerald Publishing

Table A1.

MGA results for control groups

	Age						Gender		Owning a smart speaker		Familiarity groups
Relationship	Coef.-diff (1–2)	Coef.-diff (1–3)	Coef.-diff (2–3)	p-value (1–2)	p-value (1–3)	p-value (2–3)	Coef.-diff	p-value	Coef.-diff	p-value	Coef.-diff	p-value
AD format → Hedonic motivations	−0.303	−0.245	0.058	0.050	0.135	0.707	0.126	0.384	0.030	0.821	−0.070	0.611
AD functionality → Smart speaker usefulness	−0.042	0.229	0.187	0.750	0.184	0.220	−0.032	0.825	0.020	0.868	0.078	0.509
AD relevance → Hedonic motivations	0.202	0.192	−0.010	0.238	0.320	0.941	−0.023	0.901	−0.085	0.595	0.007	0.954
AD relevance → Smart speaker usefulness	−0.135	−0.227	−0.091	0.399	0.199	0.564	−0.109	0.431	0.187	0.124	0.023	883
Hedonic motivations → AD acceptance	−0.029	0.034	0.063	0.663	0.654	0.432	−0.005	0.975	0.081	0.221	−0.062	0.314
Smart speaker ease of use * privacy risk → Smart speaker usefulness	−0.003	0.064	0.067	0.981	0.503	0.536	0.077	0.375	−0.033	0.757	−0.044	0.587
Smart speaker ease of use → Smart speaker usefulness	0.051	−0.124	−0.175	0.675	0.330	0.191	0.167	0.114	−0.085	0.476	−0.108	0.306
Smart speaker usefulness → AD acceptance	0.012	−0.004	−0.016	0.886	0.961	0.860	−0.077	0.352	−0.052	0.505	0.074	0.333

	Age						Gender		Owning a smartspeaker		Familiaritygroups
Relationship	Coef.-diff(1–2)	Coef.-diff(1–3)	Coef.-diff(2–3)	p-value(1–2)	p-value(1–3)	p-value(2–3)	Coef.-diff	p-value	Coef.-diff	p-value	Coef.-diff	p-value
AD format → Hedonic motivations	−0.303	−0.245	0.058	0.050	0.135	0.707	0.126	0.384	0.030	0.821	−0.070	0.611
AD functionality → Smart speaker usefulness	−0.042	0.229	0.187	0.750	0.184	0.220	−0.032	0.825	0.020	0.868	0.078	0.509
AD relevance → Hedonic motivations	0.202	0.192	−0.010	0.238	0.320	0.941	−0.023	0.901	−0.085	0.595	0.007	0.954
AD relevance → Smart speaker usefulness	−0.135	−0.227	−0.091	0.399	0.199	0.564	−0.109	0.431	0.187	0.124	0.023	883
Hedonic motivations → AD acceptance	−0.029	0.034	0.063	0.663	0.654	0.432	−0.005	0.975	0.081	0.221	−0.062	0.314
Smart speaker ease of use * privacy risk → Smartspeaker usefulness	−0.003	0.064	0.067	0.981	0.503	0.536	0.077	0.375	−0.033	0.757	−0.044	0.587
Smart speaker ease of use → Smartspeaker usefulness	0.051	−0.124	−0.175	0.675	0.330	0.191	0.167	0.114	−0.085	0.476	−0.108	0.306
Smart speaker usefulness → AD acceptance	0.012	−0.004	−0.016	0.886	0.961	0.860	−0.077	0.352	−0.052	0.505	0.074	0.333