| Principle 1 | Service to Society | Development of knowledge that benefits business and the broader society, locally and globally, for the ultimate purpose of creating a better world |
| Principle 2 | Valuing Both Basic and Applied Contributions | Contributions in both the theoretical domain to create fundamental knowledge and in applied domains to address pressing and current issues |
| Principle 3 | Valuing Plurality and Multidisciplinary Collaboration | Diversity in research themes, methods, forms of scholarship, types of inquiry and interdisciplinary collaboration to reflect the plurality and complexity of business and societal problems |
| Principle 4 | Sound Methodology | Research that implements sound scientific methods and processes in both quantitative and qualitative or both theoretical and empirical domains |
| Principle 5 | Stakeholder Involvement | Research that engages different stakeholders in the research process, without compromising the independence of inquiry |
| Principle 6 | Impact on Stakeholders | Research that has an impact on diverse stakeholders, especially research that contributes to better business and a better world |
| Principle 7 | Broad Dissemination | Diverse forms of knowledge dissemination that collectively advance basic knowledge and practice |