The scale items (English version)
| N° | Construct with underlying items |
|---|---|
| SUN | Sensing user needs – independent variable |
| VAR01 | We systematically observe and evaluate the needs of our customers |
| VAR02 | We analyze the actual use of our services |
| VAR03 | Our organization is strong in distinguishing different groups of users and market segments |
| STO | Sensing technological options – independent variable |
| VAR04 | Staying up-to-date with promising new services and technologies is important for our organization |
| VAR05 | To identify possibilities for new services, we use different information sources |
| VAR06 | We follow, which technologies our competitors use |
| CON | Conceptualizing – independent variable |
| VAR07 | We are innovative in coming up with ideas for new service concepts |
| VAR08 | We find it hard to translate raw ideas into detailed servicesa |
| VAR09 | Our organization experiments with new service concepts |
| VAR10 | We align new service offerings with our current business and processes |
| COP | Co-producing and orchestrating – independent variable |
| VAR11 | Our organization has problems with initiating and maintaining partnerships |
| VAR12 | Collaboration with other organizations helps us in improving or introducing new services |
| VAR13 | Our organization is strong in coordinating service innovation activities involving several parties |
| SCS | Scaling and stretching – independent variable |
| VAR14 | We are able to stretch a successful new service over our entire organization |
| VAR15 | In the development of new services, we take into account our branding strategy |
| VAR16 | Our organization is actively engaged in promoting its new services |
| VAR17 | We introduce new services by following our marketing plan |
| VAR18 | We find it difficult to scale up a successful new servicea |
| GRO | Growth – dependent variable |
| VAR19 | In comparison to our competitors, our organization generated a higher return on equity in the past year |
| VAR20 | In comparison to our competitors, we had more profit growth in the past year |
| VAR21 | In comparison to our competitors, we had more turnover growth in the past year |
| VAR22 | In comparison to our competitors, we had a faster growing market share past year |
| – | Control variables |
| – | Firm age – number of years since business start |
| – | Firm size – number of employees |
| N° | Construct with underlying items |
|---|---|
| SUN | Sensing user needs – independent variable |
| VAR01 | We systematically observe and evaluate the needs of our customers |
| VAR02 | We analyze the actual use of our services |
| VAR03 | Our organization is strong in distinguishing different groups of users and market segments |
| STO | Sensing technological options – independent variable |
| VAR04 | Staying up-to-date with promising new services and technologies is important for our organization |
| VAR05 | To identify possibilities for new services, we use different information sources |
| VAR06 | We follow, which technologies our competitors use |
| CON | Conceptualizing – independent variable |
| VAR07 | We are innovative in coming up with ideas for new service concepts |
| VAR08 | We find it hard to translate raw ideas into detailed servicesa |
| VAR09 | Our organization experiments with new service concepts |
| VAR10 | We align new service offerings with our current business and processes |
| COP | Co-producing and orchestrating – independent variable |
| VAR11 | Our organization has problems with initiating and maintaining partnerships |
| VAR12 | Collaboration with other organizations helps us in improving or introducing new services |
| VAR13 | Our organization is strong in coordinating service innovation activities involving several parties |
| SCS | Scaling and stretching – independent variable |
| VAR14 | We are able to stretch a successful new service over our entire organization |
| VAR15 | In the development of new services, we take into account our branding strategy |
| VAR16 | Our organization is actively engaged in promoting its new services |
| VAR17 | We introduce new services by following our marketing plan |
| VAR18 | We find it difficult to scale up a successful new servicea |
| GRO | Growth – dependent variable |
| VAR19 | In comparison to our competitors, our organization generated a higher return on equity in the past year |
| VAR20 | In comparison to our competitors, we had more profit growth in the past year |
| VAR21 | In comparison to our competitors, we had more turnover growth in the past year |
| VAR22 | In comparison to our competitors, we had a faster growing market share past year |
| – | Control variables |
| – | Firm age – number of years since business start |
| – | Firm size – number of employees |
Note:
aItems removed from the final scale