Advertising exposure measures
| Level of content specificity | Television advertising exposure (1.x) | Internet advertising exposure (2.x) |
|---|---|---|
| Level 1 – media exposure (x.1) | 1.1 How often do you watch television (in the morning/afternoon/evening)? | 2.1 How often do you spend time on the internet (in the morning/afternoon/evening)? |
| Level 2 – broad content (x.2) | 1.2a How often do you watch the following network channel … (list of both publicly funded and commercial channels)? | 2.2 How often do you visit the following website … (list of popular websites)? |
| 1.2b How often do you watch the following television program … (list of programs on both publicly funded and commercial channels)? | ||
Level 3 – specific content (x.3) | 1.3a How often do you watch the following network channel … (list of commercial channels only)? | 2.3a How often do you visit the following website … (list of popular websites with the most advertisements)? |
| 1.3b How often do you watch the following television program … (list of programs on commercial channels only)? | ||
| 1.3c How often do you watch the following network channel … (list of both publicly funded and commercial channels) * advertising density | 2.3b How often do you visit the following website … (list of popular websites) * advertising density | |
| 1.3d How often do you watch the following television program … (list of both programs on non-commercial and commercial channels) * advertising density |
| Level of content specificity | Television advertising exposure (1.x) | Internet advertising exposure (2.x) |
|---|---|---|
| Level 1 – media exposure (x.1) | 1.1 How often do you watch television (in the morning/afternoon/evening)? | 2.1 How often do you spend time on the internet (in the morning/afternoon/evening)? |
| Level 2 – broad content (x.2) | 1.2a How often do you watch the following network channel … (list of both publicly funded and commercial channels)? | 2.2 How often do you visit the following website … (list of popular websites)? |
| 1.2b How often do you watch the following television program … (list of programs on both publicly funded and commercial channels)? | ||
| 1.3a How often do you watch the following network channel … (list of commercial channels only)? | 2.3a How often do you visit the following website … (list of popular websites with the most advertisements)? | |
| 1.3b How often do you watch the following television program … (list of programs on commercial channels only)? | ||
| 1.3c How often do you watch the following network channel … (list of both publicly funded and commercial channels) * advertising density | 2.3b How often do you visit the following website … (list of popular websites) * advertising density | |
| 1.3d How often do you watch the following television program … (list of both programs on non-commercial and commercial channels) * advertising density |
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