Table 3 Construct validity Exposure...

Table 3

Construct validity

Exposure measure	Gender	Age	Advertised product desire	Materialism
Television
Wave 1
1.1	0.10	0.10	0.49^***	0.37^***
1.2a	0.01	0.06	0.48^***	0.24^**
1.2b	−0.10	0.09	0.43^***	0.13
1.3a	0.08	0.11	0.55^***	0.30^***
1.3b	−0.11	0.12	0.53^***	0.26^***
1.3c	0.05	0.08	0.49^***	0.26^***
1.3d	−0.13	0.09	0.36^***	0.20^*
Wave 2
1.1	0.13	0.14	0.32^***	0.18^*
1.2a	−0.07	0.03	0.35^***	0.15^*
1.2b	−0.10	0.03	0.35^***	0.07
1.3a	−0.03	0.08	0.39^***	0.19^*
1.3b	−0.11	0.05	0.40^***	0.14
1.3c	−0.04	0.00	0.35^***	0.18^*
1.3d	−0.11	−0.00	0.29^***	0.10
Internet
Wave 1
2.1	0.11	0.11	0.44^***	0.36^***
2.2	0.06	−0.16^*	0.32^***	0.10
2.3a	0.06	−0.12	0.30^***	0.10
2.3b	0.07	−0.15	0.33^***	0.08
Wave 2
2.1	0.11	0.11	0.33^***	0.25^**
2.2	0.11	−0.14	0.32^***	−0.11
2.3a	0.08	−0.11	0.22^**	−0.13
2.3b	0.11	−0.15	0.26^***	−0.15

Exposure measure	Gender	Age	Advertised product desire	Materialism
Television
Wave 1
1.1	0.10	0.10	0.49^***	0.37^***
1.2a	0.01	0.06	0.48^***	0.24^**
1.2b	−0.10	0.09	0.43^***	0.13
1.3a	0.08	0.11	0.55^***	0.30^***
1.3b	−0.11	0.12	0.53^***	0.26^***
1.3c	0.05	0.08	0.49^***	0.26^***
1.3d	−0.13	0.09	0.36^***	0.20^*
Wave 2
1.1	0.13	0.14	0.32^***	0.18^*
1.2a	−0.07	0.03	0.35^***	0.15^*
1.2b	−0.10	0.03	0.35^***	0.07
1.3a	−0.03	0.08	0.39^***	0.19^*
1.3b	−0.11	0.05	0.40^***	0.14
1.3c	−0.04	0.00	0.35^***	0.18^*
1.3d	−0.11	−0.00	0.29^***	0.10
Internet
Wave 1
2.1	0.11	0.11	0.44^***	0.36^***
2.2	0.06	−0.16^*	0.32^***	0.10
2.3a	0.06	−0.12	0.30^***	0.10
2.3b	0.07	−0.15	0.33^***	0.08
Wave 2
2.1	0.11	0.11	0.33^***	0.25^**
2.2	0.11	−0.14	0.32^***	−0.11
2.3a	0.08	−0.11	0.22^**	−0.13
2.3b	0.11	−0.15	0.26^***	−0.15

Notes:

*p < 0.05;

p < 0.01;

***

p < 0.001

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