Table 1.

WhatHow
Change in goalsPressure to increase sales revenue and profitability replaced by incentives to consider, include and implement sustainability goals
Promote local sustainabilityStart and stimulate sustainable projects by collaborating with local communities
Promote sustainable products and servicesImprove technical expertise to support the development of more sustainable value creation
Promote learning about sustainable practicesOrganize workshops and platforms to share best practices
Promote individual sustainability performanceEvaluate sustainability-driven outcomes
Provide collaborative learning platformsEstablish a visualized platform that enables employees and local stakeholders, especially customers, to participate in the sustainable value creation process by identifying local needs such as a different design or energy-saving devices
Provide mentor supportOrganize on-the-job training, engage consultants, ensure support for unexpected situations
Reinforce sustainable behaviorOffer incentives, such as bonuses for sustainability performance or promotions for developing more sustainable products and services

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