Table 2 Brand consistent behavior (BCB)... | Emerald Publishing

Table 2

Brand consistent behavior (BCB) by instructor

Pseudonym	Image content	Image emotion	Image setting	Caption emotion	Health/fitness caption	BCB total instructor (out of 10)
Employee 1	9	10	2	9	6	7.2
Employee 2	8	10	2	10	9	7.8
Employee 3	10	8	1	10	9	7.6
Employee 4	4	8	3	10	6	6.2
Employee 5	4	8	3	10	7	6.4
Employee 6	4	7	2	10	6	5.8
Employee 7	8	10	3	7	3	6.2
Employee 8	5	9	0	10	6	6.0
Employee 9	6	10	2	8	4	6.0
Employee 10	8	9	0	10	10	7.4

Pseudonym	Image content	Image emotion	Image setting	Caption emotion	Health/fitness caption	BCB total instructor (out of 10)
Employee 1	9	10	2	9	6	7.2
Employee 2	8	10	2	10	9	7.8
Employee 3	10	8	1	10	9	7.6
Employee 4	4	8	3	10	6	6.2
Employee 5	4	8	3	10	7	6.4
Employee 6	4	7	2	10	6	5.8
Employee 7	8	10	3	7	3	6.2
Employee 8	5	9	0	10	6	6.0
Employee 9	6	10	2	8	4	6.0
Employee 10	8	9	0	10	10	7.4