Dimensions and data examples
| Dimensions | Description | Example of coded statement |
|---|---|---|
| Whining | Negative emotional outburst following lengthy wait. | TW (M) Very frustrating, this is laughable. I placed my order in March and am still waiting. If Ford can’t even get this right, what about something complex?? I am now getting seriously concerned about the long term reliability of the car. August 26, 2010 |
| Quitting | Leaving/intend to leave the brand following a long wait. | AG (M) After NO uninitiated Ford or Dealer communication, I'll be asking for my deposit back this week and putting my money towards another (foreign) brand. I so wanted to buy an American (albeit, Mexican) car. This whole experience has left a bad taste in my mouth. What a shame, Ford- a damn shame. August 12, 2010 |
| Gossiping | Spending time in speculating the cause behind the lengthy wait. | MS(M) Some in Ford forums have opined that the reason Fiestas are being held up is due to a camshaft gasket oil leak problem. It is only supposition, of course, but is floating around the 'net as one possible reason. October 16, 2010 |
| Fantasising | Vivid storytelling and daydreaming while waiting. | BP (M) the Ford Fiesta is going to be my first car. I've been driving my parents '99 bug for the past few years while saving up. In July I went to my dealership and ordered a red SES with all the goodies. Still waiting for the little bugger to get here even though its been on the inventory of my dealership's site since the beginning of July. Seems to keep getting pushed back and the wait is killing me! Dealer called yesterday to tell me it should be in this Sunday or sooner… but personally I can't trust the ETAs anymore! Anyways, I can't wait to drive in my first car and I'm so happy its going to be a Ford :) August 11, 2010 |
| Loving | Showing affection towards the new car after waiting passionately. | SH (F) It happened yesterday. Around 7:30pm. I drove off the dealer lot with a 2011 Ford Fiesta SES with the Lightning Blue Metallic paint. I'm parked on the street here at work with the studio window overlooking my beautiful Fiesta. I couldn't be happier. All I need to do now is name her. December 14, 2010. KM(F) My Fiesta that I was told had no VIN/hadn't been made arrived at the dealership today! Ford has no clue what they're doing. Somehow, when I saw my new car (Magenta SES w/ moonroof), all of the anger melted. I adore my car and I've only driven it ∼20 miles. August 6, 2010 |
| Justifying | Rationalising the decision to cope with the delay. | CB(M) That really sucks, but sounds very common, a lot of people here have had their Fiestas delayed for months past the delivery dates. That's what the $50 was for, everyone got it. I got the card, & I had one of the first cars in the States… August 27, 2010 |
| Informing | Helping the stranded consumers by providing information to locate the product. | NG (M) Well if u can't wait and if u r In Nashville go to crown ford they have some hatchbacks and ask for the cowboy Lee Garanger. He helped me out a lot! I waited 3 weeks for my car too and I was about to die because I sold my car. So I feel for the people who actually r waiting longer. Also Clarksville too has a sedan and a black hatchback. August 14, 2010 |
| Counselling | Comforting the stranded consumers while they wait. | SM(F) I ordered mine in April, just came in last Monday. Build date 5/10 took 3 months to get it to Pa. There were hurricanes and tropical storms they had to send them over on ships instead of by train. Did you get a letter from Ford? Worth the wait! August 23, 2010 |
| Motivating | Persuading stranded members to stick to the brand. | CM(F) Alexis- My experience was quite the opposite. The fiesta really is a great little car, and I've been waiting two years since I first saw it at the Auto Show in Detroit…It was worth the wait (and a lengthy time without ANY car!) Try contacting Ford directly or perhaps speaking to the dealership manager, as opposed to just a salesperson? August 13, 2010 |
| Caregiving | Showing compassion to reduce emotional pain. | MGV(M) I hear ya (you) Gary. Mine was built the first week of June and still sits in Mexico according to Ford and my dealer. I live in northern New York and mine is still sitting in Mexico. I guess if you ordered first its not a first come first serve situation. I even preordered in December, December 5th to be exact. Mine is a Fiesta Hatch SES Lime Squeeze fully loaded basically. I am having Fiesta withdrawals and want my baby now…. June 27, 2010 |
| Fear appeal | Instilling fear in the minds of the waiting consumers in order to make them stick to the brand. | KD(F) I'll be honest, maybe I had a bad experience but I considered waiting for the Fiesta and went with the Fit Sport instead and I kind of hate it. Bad time with the dealer and car developed door and dash rattles at 100 miles (which Honda won't fix because it's "acceptable" noise). I'm almost considering selling it off and getting a Fiesta and taking the $2000 hit or whatever…. August 11, 2010 |
| Defending | Putting the blame on uncontrollable natural hazards to soothe the waiting customer | SM (F) There was a hurricane that washed out all the railroads…it's not Ford's fault, I'm in the same boat. But good news: www.freep.com/article/20100804/BUSINESS01/8040482/Ford-nearly-back-on-track-with-Fiesta-delivery-after-storm Just thought I'd share. Good luck! August 5, 2010 |
| Cheer-leading | Narrating vivid stories to reassure the waiting customers and motivate them to stick to the brand. | SD (M) Figured this place would dig this…so my girlfriend and I are running errands Friday night (in the Fiesta of course). We're leaving one of our destinations and in the parking lot sits the VW GTI stalking the Blue Fame beauty sitting in the back side of the parking lot. The best part is they didn't see us walking up to the car and when we went to unlock the doors and the lights flew up, the startling encounter revealed their lustful desire for a cheaper, more fuel efficient, and better-looking car. They then zoomed off the lot in an attempt to cloak the reality they were just caught "checking out" the Fiesta. I'm not much for gloating (though I'd completely understand if you didn't believe that after this post), but Ford should be proud of the product out there. People are taking notice and I couldn't be happier with the little car, even if it did take 6 months to get the keys. October 11, 2010. KC (F) Got my Fiesta. It was worth the wait…. All I can say is that it is a great little car. Plenty of room, plenty of pep, way cute. The interior is fabulous and it's the little things about the car that are really impressive. Well thought out. Way to go Ford. So be patient peoples. You will get yours soon enough and will be very pleased :) August 4, 2010 |
| Dimensions | Description | Example of coded statement |
|---|---|---|
| Whining | Negative emotional outburst following lengthy wait. | TW (M) Very frustrating, this is laughable. I placed my order in March and am still waiting. If Ford can’t even get this right, what about something complex?? I am now getting seriously concerned about the long term reliability of the car. August 26, 2010 |
| Quitting | Leaving/intend to leave the brand following a long wait. | AG (M) After NO uninitiated Ford or Dealer communication, I'll be asking for my deposit back this week and putting my money towards another (foreign) brand. I so wanted to buy an American (albeit, Mexican) car. This whole experience has left a bad taste in my mouth. What a shame, Ford- a damn shame. August 12, 2010 |
| Gossiping | Spending time in speculating the cause behind the lengthy wait. | MS(M) Some in Ford forums have opined that the reason Fiestas are being held up is due to a camshaft gasket oil leak problem. It is only supposition, of course, but is floating around the 'net as one possible reason. October 16, 2010 |
| Fantasising | Vivid storytelling and daydreaming while waiting. | BP (M) the Ford Fiesta is going to be my first car. I've been driving my parents '99 bug for the past few years while saving up. In July I went to my dealership and ordered a red SES with all the goodies. Still waiting for the little bugger to get here even though its been on the inventory of my dealership's site since the beginning of July. Seems to keep getting pushed back and the wait is killing me! Dealer called yesterday to tell me it should be in this Sunday or sooner… but personally I can't trust the ETAs anymore! Anyways, I can't wait to drive in my first car and I'm so happy its going to be a Ford :) August 11, 2010 |
| Loving | Showing affection towards the new car after waiting passionately. | SH (F) It happened yesterday. Around 7:30pm. I drove off the dealer lot with a 2011 Ford Fiesta SES with the Lightning Blue Metallic paint. I'm parked on the street here at work with the studio window overlooking my beautiful Fiesta. I couldn't be happier. All I need to do now is name her. December 14, 2010. |
| Justifying | Rationalising the decision to cope with the delay. | CB(M) That really sucks, but sounds very common, a lot of people here have had their Fiestas delayed for months past the delivery dates. That's what the $50 was for, everyone got it. I got the card, & I had one of the first cars in the States… August 27, 2010 |
| Informing | Helping the stranded consumers by providing information to locate the product. | NG (M) Well if u can't wait and if u r In Nashville go to crown ford they have some hatchbacks and ask for the cowboy Lee Garanger. He helped me out a lot! I waited 3 weeks for my car too and I was about to die because I sold my car. So I feel for the people who actually r waiting longer. Also Clarksville too has a sedan and a black hatchback. August 14, 2010 |
| Counselling | Comforting the stranded consumers while they wait. | SM(F) I ordered mine in April, just came in last Monday. Build date 5/10 took 3 months to get it to Pa. There were hurricanes and tropical storms they had to send them over on ships instead of by train. Did you get a letter from Ford? Worth the wait! August 23, 2010 |
| Motivating | Persuading stranded members to stick to the brand. | CM(F) Alexis- My experience was quite the opposite. The fiesta really is a great little car, and I've been waiting two years since I first saw it at the Auto Show in Detroit…It was worth the wait (and a lengthy time without ANY car!) Try contacting Ford directly or perhaps speaking to the dealership manager, as opposed to just a salesperson? August 13, 2010 |
| Caregiving | Showing compassion to reduce emotional pain. | MGV(M) I hear ya (you) Gary. Mine was built the first week of June and still sits in Mexico according to Ford and my dealer. I live in northern New York and mine is still sitting in Mexico. I guess if you ordered first its not a first come first serve situation. I even preordered in December, December 5th to be exact. Mine is a Fiesta Hatch SES Lime Squeeze fully loaded basically. I am having Fiesta withdrawals and want my baby now…. June 27, 2010 |
| Fear appeal | Instilling fear in the minds of the waiting consumers in order to make them stick to the brand. | KD(F) I'll be honest, maybe I had a bad experience but I considered waiting for the Fiesta and went with the Fit Sport instead and I kind of hate it. Bad time with the dealer and car developed door and dash rattles at 100 miles (which Honda won't fix because it's "acceptable" noise). I'm almost considering selling it off and getting a Fiesta and taking the $2000 hit or whatever…. August 11, 2010 |
| Defending | Putting the blame on uncontrollable natural hazards to soothe the waiting customer | SM (F) There was a hurricane that washed out all the railroads…it's not Ford's fault, I'm in the same boat. But good news: |
| Cheer-leading | Narrating vivid stories to reassure the waiting customers and motivate them to stick to the brand. | SD (M) Figured this place would dig this…so my girlfriend and I are running errands Friday night (in the Fiesta of course). We're leaving one of our destinations and in the parking lot sits the VW GTI stalking the Blue Fame beauty sitting in the back side of the parking lot. The best part is they didn't see us walking up to the car and when we went to unlock the doors and the lights flew up, the startling encounter revealed their lustful desire for a cheaper, more fuel efficient, and better-looking car. They then zoomed off the lot in an attempt to cloak the reality they were just caught "checking out" the Fiesta. I'm not much for gloating (though I'd completely understand if you didn't believe that after this post), but Ford should be proud of the product out there. People are taking notice and I couldn't be happier with the little car, even if it did take 6 months to get the keys. October 11, 2010. |
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