Table 3.

Correlation matrix of latent variables and descriptive statistics

Latent variableMeanSDEthnocentrismTrustLoveIdentificationBoycottFamiliarity
Ethnocentrism2.2510.8410.710−0.173*−0.134*0.096 ns 0.350** −0.128* 
Trust3.7880.774−0.167*0.8250.633**0.261** −0.322**0.110 ns
Love2.8280.851−0.127*0.633**0.8440.353** −0.284**0.218**
Identification1.4240.8230.085 ns0.261**0.353**0.869−0.122*0.188**
Boycott2.4331.3600.342**0.321**0.282**−0.123*0.947−0.209**
Familiarity1.3140.464−0.127*0.111 ns0.219**0.189**−0.208**0.997

Notes:

Values below diagonal represent correlations between constructs, values on the diagonal (in italic) represent; square root of AVE and values above diagonal represent the correlations between constructs adjusted for the marker variable; **p < 0.001; *p < 0.05; ns = not significant

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