Table 3. Correlation matrix of latent...

Table 3.

Correlation matrix of latent variables and descriptive statistics

Latent variable	Mean	SD	Ethnocentrism	Trust	Love	Identification	Boycott	Familiarity
Ethnocentrism	2.251	0.841	0.710	−0.173*	−0.134*	0.096 ns	0.350**	−0.128*
Trust	3.788	0.774	−0.167*	0.825	0.633**	0.261**	−0.322**	0.110 ns
Love	2.828	0.851	−0.127*	0.633**	0.844	0.353**	−0.284**	0.218**
Identification	1.424	0.823	0.085 ns	0.261**	0.353**	0.869	−0.122*	0.188**
Boycott	2.433	1.360	0.342**	0.321**	0.282**	−0.123*	0.947	−0.209**
Familiarity	1.314	0.464	−0.127*	0.111 ns	0.219**	0.189**	−0.208**	0.997

Latent variable	Mean	SD	Ethnocentrism	Trust	Love	Identification	Boycott	Familiarity
Ethnocentrism	2.251	0.841	0.710	−0.173*	−0.134*	0.096 ns	0.350**	−0.128*
Trust	3.788	0.774	−0.167*	0.825	0.633**	0.261**	−0.322**	0.110 ns
Love	2.828	0.851	−0.127*	0.633**	0.844	0.353**	−0.284**	0.218**
Identification	1.424	0.823	0.085 ns	0.261**	0.353**	0.869	−0.122*	0.188**
Boycott	2.433	1.360	0.342**	0.321**	0.282**	−0.123*	0.947	−0.209**
Familiarity	1.314	0.464	−0.127*	0.111 ns	0.219**	0.189**	−0.208**	0.997

Notes:

Values below diagonal represent correlations between constructs, values on the diagonal (in italic) represent; square root of AVE and values above diagonal represent the correlations between constructs adjusted for the marker variable; **p < 0.001; *p < 0.05; ns = not significant

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