Structural model estimation
| Hypothesized relations | Coefficient β (t value) | Coefficient β (t value)a | Result |
|---|---|---|---|
| H1: Ethnocentrism → brand identification | 0.085 (1.145)ns | 0.088 (1.185) ns | Not supported |
| H2: Ethnocentrism → brand trust | −0.178 (−2.554)* | −0.181 (−2.572)* | Supported |
| H3: Brand identification → brand trust | 0.241 (3.988)** | 0.244 (4.009)** | Supported |
| H4: Brand identification → brand love | 0.205 (3.922)** | 0.207 (3.922)** | Supported |
| H5: Brand trust → brand love | 0.576 (10.526)** | 0.576 (10.511)** | Supported |
| H6: Brand love → brand boycott | −0.236 (−4.037)** | −0.236 (−4.058)** | Supported |
| H7: Ethnocentrism → brand boycott | 0.323 (4.686)*** | 0.342 (4.873) *** | Supported |
| Band familiarity → brand boycott (control) | −0.148 (−2.518) | −0.126 (−2.226) | Supported |
| Goodness of fit: χ2 = 526.691 (p = 0.00); RMSEA = 0.0513; NFI = 0.936; CFI = 0.973; IFI = 0.973; RFI = 0.937 Goodness of fit after controlling for CMV: χ2 = 554.128 (p = 0.00); RMSEA = 0.0500; NFI = 0.933; CFI = 0.973; IFI = 0.973; RFI = 0.934 | |||
| Hypothesized relations | Coefficient | Coefficient | Result |
|---|---|---|---|
| 0.085 (1.145)ns | 0.088 (1.185) ns | Not supported | |
| −0.178 (−2.554) | −0.181 (−2.572) | Supported | |
| 0.241 (3.988) | 0.244 (4.009) | Supported | |
| 0.205 (3.922) | 0.207 (3.922) | Supported | |
| 0.576 (10.526) | 0.576 (10.511) | Supported | |
| −0.236 (−4.037) | −0.236 (−4.058) | Supported | |
| 0.323 (4.686) | 0.342 (4.873) | Supported | |
| Band familiarity → brand boycott (control) | −0.148 (−2.518) | −0.126 (−2.226) | Supported |
Notes:
**p < 0.001; *p < 0.05; ns = not significant; the value a corresponds to results after controlling for CMV
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