Table 3.

Assessment of the measurement model

Step 1Step 2
Variable/itemsLoadings (λ)Composite reliabilityAVELoadings (λ)Composite reliabilityAVE
Experience quality
[im1] I felt involved during the gastronomic experience0.9050.9160.7850.834
[im2] My mood changed as the gastronomic experience was taking place0.901
[im3] While having the gastronomic experience I forgot that time was passing0.851
[su1] The gastronomic experience was special0.8930.9420.8030.852
[su2] The contents of the experience were fresh0.903
[su3] I lived something unexpected0.871
[su4] The experience includes some unexpected and fresh things0.916
[pa1] I felt enthusiastic about the gastronomic experience provided0.9010.9070.7100.922
[pa2] I would like to have other gastronomic experiences in this destination0.822
[pa3] I had a direct participation in the gastronomic experience0.867
[pa4] I interacted with the experience guide0.776
[fu1] I had fun during the gastronomic experience0.9530.9710.8920.962
[fu2] I felt excited during the gastronomic experience0.910
[fu3] I had lots of fun during the experience0.952
[fu4] I really enjoyed this gastronomic experience0.963
[ed1] Having this gastronomic experience made me want to learn more about gastronomy0.9070.9570.8150.886
[ed2] This gastronomic experience made me more award of the gastronomy value0.912
[ed3] This kind of gastronomic experiences are good options to learn about gastronomy0.903
[ed4] Having this gastronomic experience has made me more interested in knowing gastronomy around the world0.883
[ed5] This gastronomic experience expanded my knowledge about gastronomy0.910
Memorability
[mem1] I have wonderful memories of this culinary experience0.9720.9810.9440.9720.9810.944
[mem2] I will not forget this culinary experience0.9710.971
[mem3] I will remember many positive things about this culinary experience0.9720.972
Quality of life
[qol1] Overall, this culinary experience has enriched my quality of life0.8990.9460.7800.8980.9460.779
[qol2] My satisfaction with life in general was increased after this culinary experience0.9020.899
[qol3] Although I have my ups and down, in general, I feel good about my life after this culinary experience0.8810.880
[qol4] After this experience I feel that I lead a meaningful and fulfilling life.0.9130.911
[qol5] Overall, I felt happy upon my return from this culinary experience0.8170.823
Experience satisfaction
[expsat1] My overall evaluation on the gastronomic destination I visited is positive0.9510.9830.9350.9510.9830.935
[expsat2] My overall evaluation on this gastronomic experience is favourable0.9700.970
[expsat3] I am satisfied with this gastronomic experience0.9740.974
[expsat4] I am pleased with this gastronomic experience0.9730.973
Experience loyalty
[exploy1] I consider myself a loyal consumer of gastronomic experiences0.7760.9380.7530.7760.9380.753
[exploy2] My next trip will most likely include a gastronomic experience0.8700.870
[exploy3] I would have more gastronomic experiences in the future0.8980.898
[exploy4] I would recommend to have this gastronomic experience to people who seek my advice0.9080.908
[exploy5] I would tell others positive things about this gastronomic experience0.8810.881

Notes:

Im, immersion; Su, surprise; Pa, participation; Fu, fun; Ed, education; EXPQ, experience quality; EXPSAT, Experience satisfaction; MEM, memorability; QOL, quality of life; EXPLOY, experience loyalty

or Create an Account

Close Modal
Close Modal

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Please sign in to your personal account to gift article access.

Register

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Gift articles remaining: --

Gift article access

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Gift articles remaining: --

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses.

You have reached the limit of 10 links within a 30 day period.