Table 3. Assessment of the measurement...

Table 3.

Assessment of the measurement model

	Step 1			Step 2
Variable/items	Loadings (λ)	Composite reliability	AVE	Loadings (λ)	Composite reliability	AVE
Experience quality	–	–	–	–	–	–
[im₁] I felt involved during the gastronomic experience	0.905	0.916	0.785	0.834	−	−
[im₂] My mood changed as the gastronomic experience was taking place	0.901
[im₃] While having the gastronomic experience I forgot that time was passing	0.851
[su₁] The gastronomic experience was special	0.893	0.942	0.803	0.852
[su₂] The contents of the experience were fresh	0.903
[su₃] I lived something unexpected	0.871
[su₄] The experience includes some unexpected and fresh things	0.916
[pa₁] I felt enthusiastic about the gastronomic experience provided	0.901	0.907	0.710	0.922
[pa₂] I would like to have other gastronomic experiences in this destination	0.822
[pa₃] I had a direct participation in the gastronomic experience	0.867
[pa₄] I interacted with the experience guide	0.776
[fu₁] I had fun during the gastronomic experience	0.953	0.971	0.892	0.962
[fu₂] I felt excited during the gastronomic experience	0.910
[fu₃] I had lots of fun during the experience	0.952
[fu₄] I really enjoyed this gastronomic experience	0.963
[ed₁] Having this gastronomic experience made me want to learn more about gastronomy	0.907	0.957	0.815	0.886
[ed₂] This gastronomic experience made me more award of the gastronomy value	0.912
[ed₃] This kind of gastronomic experiences are good options to learn about gastronomy	0.903
[ed₄] Having this gastronomic experience has made me more interested in knowing gastronomy around the world	0.883
[ed₅] This gastronomic experience expanded my knowledge about gastronomy	0.910
Memorability	–	–	–	–	–	–
[mem₁] I have wonderful memories of this culinary experience	0.972	0.981	0.944	0.972	0.981	0.944
[mem₂] I will not forget this culinary experience	0.971			0.971
[mem₃] I will remember many positive things about this culinary experience	0.972			0.972
Quality of life	–	–	–	–	–	–
[qol₁] Overall, this culinary experience has enriched my quality of life	0.899	0.946	0.780	0.898	0.946	0.779
[qol₂] My satisfaction with life in general was increased after this culinary experience	0.902			0.899
[qol₃] Although I have my ups and down, in general, I feel good about my life after this culinary experience	0.881			0.880
[qol₄] After this experience I feel that I lead a meaningful and fulfilling life.	0.913			0.911
[qol₅] Overall, I felt happy upon my return from this culinary experience	0.817			0.823
Experience satisfaction	–	–	–	–	–	–
[expsat₁] My overall evaluation on the gastronomic destination I visited is positive	0.951	0.983	0.935	0.951	0.983	0.935
[expsat₂] My overall evaluation on this gastronomic experience is favourable	0.970			0.970
[expsat₃] I am satisfied with this gastronomic experience	0.974			0.974
[expsat₄] I am pleased with this gastronomic experience	0.973			0.973
Experience loyalty	–	–	–	–	–	–
[exploy₁] I consider myself a loyal consumer of gastronomic experiences	0.776	0.938	0.753	0.776	0.938	0.753
[exploy2] My next trip will most likely include a gastronomic experience	0.870			0.870
[exploy3] I would have more gastronomic experiences in the future	0.898			0.898
[exploy4] I would recommend to have this gastronomic experience to people who seek my advice	0.908			0.908
[exploy5] I would tell others positive things about this gastronomic experience	0.881			0.881

	Step 1			Step 2
Variable/items	Loadings (λ)	Composite reliability	AVE	Loadings (λ)	Composite reliability	AVE
Experience quality	–	–	–	–	–	–
[im₁] I felt involved during the gastronomic experience	0.905	0.916	0.785	0.834	−	−
[im₂] My mood changed as the gastronomic experience was taking place	0.901
[im₃] While having the gastronomic experience I forgot that time was passing	0.851
[su₁] The gastronomic experience was special	0.893	0.942	0.803	0.852
[su₂] The contents of the experience were fresh	0.903
[su₃] I lived something unexpected	0.871
[su₄] The experience includes some unexpected and fresh things	0.916
[pa₁] I felt enthusiastic about the gastronomic experience provided	0.901	0.907	0.710	0.922
[pa₂] I would like to have other gastronomic experiences in this destination	0.822
[pa₃] I had a direct participation in the gastronomic experience	0.867
[pa₄] I interacted with the experience guide	0.776
[fu₁] I had fun during the gastronomic experience	0.953	0.971	0.892	0.962
[fu₂] I felt excited during the gastronomic experience	0.910
[fu₃] I had lots of fun during the experience	0.952
[fu₄] I really enjoyed this gastronomic experience	0.963
[ed₁] Having this gastronomic experience made me want to learn more about gastronomy	0.907	0.957	0.815	0.886
[ed₂] This gastronomic experience made me more award of the gastronomy value	0.912
[ed₃] This kind of gastronomic experiences are good options to learn about gastronomy	0.903
[ed₄] Having this gastronomic experience has made me more interested in knowing gastronomy around the world	0.883
[ed₅] This gastronomic experience expanded my knowledge about gastronomy	0.910
Memorability	–	–	–	–	–	–
[mem₁] I have wonderful memories of this culinary experience	0.972	0.981	0.944	0.972	0.981	0.944
[mem₂] I will not forget this culinary experience	0.971			0.971
[mem₃] I will remember many positive things about this culinary experience	0.972			0.972
Quality of life	–	–	–	–	–	–
[qol₁] Overall, this culinary experience has enriched my quality of life	0.899	0.946	0.780	0.898	0.946	0.779
[qol₂] My satisfaction with life in general was increased after this culinary experience	0.902			0.899
[qol₃] Although I have my ups and down, in general, I feel good about my life after this culinary experience	0.881			0.880
[qol₄] After this experience I feel that I lead a meaningful and fulfilling life.	0.913			0.911
[qol₅] Overall, I felt happy upon my return from this culinary experience	0.817			0.823
Experience satisfaction	–	–	–	–	–	–
[expsat₁] My overall evaluation on the gastronomic destination I visited is positive	0.951	0.983	0.935	0.951	0.983	0.935
[expsat₂] My overall evaluation on this gastronomic experience is favourable	0.970			0.970
[expsat₃] I am satisfied with this gastronomic experience	0.974			0.974
[expsat₄] I am pleased with this gastronomic experience	0.973			0.973
Experience loyalty	–	–	–	–	–	–
[exploy₁] I consider myself a loyal consumer of gastronomic experiences	0.776	0.938	0.753	0.776	0.938	0.753
[exploy2] My next trip will most likely include a gastronomic experience	0.870			0.870
[exploy3] I would have more gastronomic experiences in the future	0.898			0.898
[exploy4] I would recommend to have this gastronomic experience to people who seek my advice	0.908			0.908
[exploy5] I would tell others positive things about this gastronomic experience	0.881			0.881

Notes:

Im, immersion; Su, surprise; Pa, participation; Fu, fun; Ed, education; EXPQ, experience quality; EXPSAT, Experience satisfaction; MEM, memorability; QOL, quality of life; EXPLOY, experience loyalty

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