Table 4. Discriminant validity analysis...

Table 4.

Discriminant validity analysis (HTMT1) (Step 1)

	IM	SU	PA	FU	ED	MEM	EXPSAT	QOL
IM
SU	0.856
PA	0.944	0.933
FU	0.842	0.770	0.897
ED	0.831	0.784	0.877	0.822
MEM	0.795	0.788	0.879	0.895	0.794
EXPSAT	0.789	0.741	0.864	0.914	0.777	0.897
QOL	0.619	0.652	0.694	0.577	0.691	0.659	0.590
EXPLOY	0.699	0.663	0.788	0.668	0.766	0.699	0.705	0.734

	IM	SU	PA	FU	ED	MEM	EXPSAT	QOL
IM
SU	0.856
PA	0.944	0.933
FU	0.842	0.770	0.897
ED	0.831	0.784	0.877	0.822
MEM	0.795	0.788	0.879	0.895	0.794
EXPSAT	0.789	0.741	0.864	0.914	0.777	0.897
QOL	0.619	0.652	0.694	0.577	0.691	0.659	0.590
EXPLOY	0.699	0.663	0.788	0.668	0.766	0.699	0.705	0.734

Notes:

IM, immersion; SU, surprise; PA, participation; FU, fun; ED, education; EXPQ, experience quality; EXPSAT, experience satisfaction; MEM, memorability; QOL, quality of life; EXPLOY, experience loyalty

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