Table 6.

Discriminant validity analysis (HTMT1) (Step 2)

 EXPLOYEXPSATMEMQOL
EXPLOY    
EXPSAT0.705   
MEM0.6990.897  
QOL0.7340.5900.659 

Notes:

EXPQ, experience quality; EXPSAT, experiential satisfaction; MEM, memorability; QOL, quality of life; EXPLOY, experiential Loyalty

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