Effects on endogenous variables
| Hypotheses | R2 | Direct effect (β) | Correlation | Explained variance (%) |
|---|---|---|---|---|
| Memory | 0.785 (substantial) | 78.5 | ||
| H1+: EXPQ → MEM | 0.886 | 0.886 | 78.5 | |
| Experience Satisfaction | 0.822 (substantial) | 82.2 | ||
| H2+: EXPQ → EXPSAT | 0.522 | 0.887 | 46.3 | |
| H4+: MEM → EXPSAT | 0.411 | 0.874 | 35.9 | |
| Quality of life | 0.435 (weak-moderate) | 43.5 | ||
| H3+: EXPQ → QOL | 0.373 | 0.644 | 24.0 | |
| H5+: MEM → QOL | 0.306 | 0.637 | 19.4 | |
| Experience loyalty | 0.587 (moderate-substantial) | 58.7 | ||
| H6+: EXPSAT → EXPLOY | 0.422 | 0.675 | 28.4 | |
| H7+: QOL → EXPLOY | 0.442 | 0.684 | 30.2 |
| Hypotheses | Direct effect ( | Correlation | Explained variance (%) | |
|---|---|---|---|---|
| 0.886 | 0.886 | 78.5 | ||
| 0.522 | 0.887 | 46.3 | ||
| 0.411 | 0.874 | 35.9 | ||
| 0.373 | 0.644 | 24.0 | ||
| 0.306 | 0.637 | 19.4 | ||
| 0.422 | 0.675 | 28.4 | ||
| 0.442 | 0.684 | 30.2 |
Notes:
EXPQ, experience quality; EXPSAT, experience satisfaction; MEM, memorability; QOL, quality of life; EXPLOY, experience loyalty
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