Table 8.

Structural model results

HypothesesDirect effect (β)T statistics (bootstrap)Hypotheses’ test
H1: EXPQ → MEM0.88656.157***Supported
H2: EXPQ → EXPSAT0.5227.748***Supported
H3: EXPQ → QOL0.3734.511***Supported
H4: MEM → EXPSAT0.4115.944***Supported
H5: MEM → QOL0.3063.513***Supported
H6: EXPSAT → EXPLOY0.4226.464***Supported
H7: QOL → EXPLOY0.4428.181***Supported

Notes:

EXPQ, experience quality; EXPSAT, experience satisfaction; MEM, memorability; QOL, quality of life; EXPLOY, experience Loyalty

*Critical values for a one-tailed t test: t-values: *p < 0.05; **p <* 0.01

***

p < 0.001; ns not significant (based on t(4,999), one-tailed test); t(0.05; 4,999) = 1.645; t(0.01; 4,999) = 2.327; t(0.001; 4,999) = 3.092

5,000 bootstrapping procedure used

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