Final list of papers in the systematic literature review
| Pap. numb | Authors | Journal | Citations WoS | Citations scopus | Pap. numb | Authors | Journal | Citations WoS | Citations scopus |
|---|---|---|---|---|---|---|---|---|---|
| 1 | (Calder et al., 2009) | Journal of Interactive Marketing | 294 | 372 | 22 | (Gambetti et al., 2016) | Journal of Strategic Marketing | 11 | 16 |
| 2 | (Sprott et al., 2009) | Journal of Marketing Research | 263 | 313 | 23 | (Kim et al., 2016) | Journal of Business Research | 24 | 35 |
| 3 | (Verhoef et al., 2010) | Journal of Service Research | 299 | 372 | 24 | (Ramaswamy and Ozcan, 2016) | International Journal of Research in Marketing | 70 | 90 |
| 4 | (Bijmolt et al., 2010) | Journal of Service Research | 146 | 176 | 25 | (Kumar and Pansari, 2016) | Journal of Marketing Research | 140 | 192 |
| 5 | (van Doorn et al., 2010) | Journal of Service Research | 844 | 1 048 | 26 | (Hsieh and Chang, 2016) | Journal of Interactive Marketing | 44 | 56 |
| 6 | (Kumar et al., 2010) | Journal of Service Research | 378 | 451 | 27 | (Grewal et al., 2017) | Journal of Retailling | 124 | 179 |
| 7 | (Mollen and Wilson, 2010) | Journal of Business Research | 354 | 442 | 28 | (Harmeling et al., 2017) | Journal of the Academy of Marketing Science | 113 | 153 |
| 8 | (Hollebeek, 2011a, 2011b) | Journal of Strategic Marketing | – | 323 | 29 | (Pansari and Kumar, 2017) | Journal of the Academy of Marketing Science | 150 | 224 |
| 9 | (Brodie et al., 2011) | Journal of Service Research | 756 | 996 | 30 | (Mathwick and Mosteller, 2017) | Journal of Service Research | 20 | 25 |
| 10 | (Sashi, 2012) | Management Decision | 317 | 418 | 31 | (Harmeling et al., 2017) | Journal of the Academy of Marketing Science | 113 | 153 |
| 11 | (Brodie et al., 2013) | Journal of Business Research | 725 | 956 | 32 | (Roy et al., 2018) | Journal of Business Research | 18 | 30 |
| 12 | (Hollebeek et al., 2014) | Journal of Interactive Marketing | 504 | 645 | 33 | (Alvarez-Milán et al., 2018) | Journal of Business Research | 5 | 14 |
| 13 | (Jaakkola and Alexander, 2014) | Journal of Service Research | 287 | 345 | 34 | (Harrigan et al., 2018) | Journal of Business Research | 31 | 45 |
| 14 | (Verleye et al., 2014) | Journal of Service Research | 76 | 93 | 35 | (Hollebeek et al., 2019) | Journal of the Academy of Marketing Science | 114 | 106 |
| 15 | (de Villiers, 2015) | Journal of Business Research | 19 | 23 | 36 | (Kumar et al., 2019) | Journal of the Academy of Marketing Science | 22 | 37 |
| 16 | (Chandler and Lusch, 2015) | Journal of Service Research | 143 | 192 | 37 | (Hanson et al., 2019) | Journal of the Academy of Marketing Science | 6 | 10 |
| 17 | (Raïes et al., 2015) | Journal of Business Research | 29 | 41 | 38 | (Hollebeek and Macky, 2019) | Journal of Interactive Marketing | 15 | 25 |
| 18 | (Schamari and Schaefers, 2015) | Journal of Interactive Marketing | 42 | 53 | 39 | (Mirbagheri and Najmi, 2019) | Psychology and Marketing | 2 | 3 |
| 19 | (Baldus et al., 2015) | Journal of Business Research | 133 | 173 | 40 | (Machado et al., 2019) | Journal of Business Research | 8 | 15 |
| 20 | (Schivinski et al., 2016) | Journal of Advertising Research | 59 | 76 | 41 | (Gligor et al., 2019) | Journal of Business Research | 1 | 4 |
| 21 | (Groeger et al., 2016) | Journal of Strategic Marketing | 34 | 45 |
| Pap. numb | Authors | Citations WoS | Citations scopus | Pap. numb | Authors | Citations WoS | Citations scopus | ||
|---|---|---|---|---|---|---|---|---|---|
| 1 | 294 | 372 | 22 | 11 | 16 | ||||
| 2 | 263 | 313 | 23 | 24 | 35 | ||||
| 3 | 299 | 372 | 24 | 70 | 90 | ||||
| 4 | 146 | 176 | 25 | 140 | 192 | ||||
| 5 | 844 | 1 048 | 26 | 44 | 56 | ||||
| 6 | 378 | 451 | 27 | 124 | 179 | ||||
| 7 | 354 | 442 | 28 | 113 | 153 | ||||
| 8 | – | 323 | 29 | 150 | 224 | ||||
| 9 | 756 | 996 | 30 | 20 | 25 | ||||
| 10 | 317 | 418 | 31 | 113 | 153 | ||||
| 11 | 725 | 956 | 32 | 18 | 30 | ||||
| 12 | 504 | 645 | 33 | 5 | 14 | ||||
| 13 | 287 | 345 | 34 | 31 | 45 | ||||
| 14 | 76 | 93 | 35 | 114 | 106 | ||||
| 15 | 19 | 23 | 36 | 22 | 37 | ||||
| 16 | 143 | 192 | 37 | 6 | 10 | ||||
| 17 | 29 | 41 | 38 | 15 | 25 | ||||
| 18 | 42 | 53 | 39 | 2 | 3 | ||||
| 19 | 133 | 173 | 40 | 8 | 15 | ||||
| 20 | 59 | 76 | 41 | 1 | 4 | ||||
| 21 | 34 | 45 |
Notes:
WoS: Web of Science; the number of citations updated in April 2020
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