Table 1. Scales and sources: CSR... | Emerald Publishing

Table 1.

Scales and sources: CSR activities scales, relationship marketing orientation scale, customer value Co-creation scale

Variable type	Variable	Definition	Source
Independent	CSR Local community	Local community-related CSR is a set of philanthropic activities which brings improvements for the community in term of employment, health, quality education, water, and sanitation	Pérez and del Bosque (2013)
	CSR suppliers	Focusing on the labor standard of business partners and other business suppliers in compliance with legalities as well as executing procedures for them is seen as part of CSR practices within the corporations	Cochius (2013)
Mediator	Relationship marketing orientation	The degree in which an organization involves for the development of long-lasting ties with its clients	Sin et al. (2005)
Dependent variable	Customer participation behavior	It caters responsible behavior, information seeking, personal interaction, and information sharing sub-dimensions	Yi and Gong (2013)
	Customer citizenship behavior	It caters tolerance, feedback, helping and advocacy dimensions	Yi and Gong (2013)

Variable type	Variable	Definition	Source
Independent	CSR Local community	Local community-related CSR is a set of philanthropic activities which brings improvements for the community in term of employment, health, quality education, water, and sanitation	Pérez and del Bosque (2013)
	CSR suppliers	Focusing on the labor standard of business partners and other business suppliers in compliance with legalities as well as executing procedures for them is seen as part of CSR practices within the corporations	Cochius (2013)
Mediator	Relationship marketing orientation	The degree in which an organization involves for the development of long-lasting ties with its clients	Sin et al. (2005)
Dependent variable	Customer participation behavior	It caters responsible behavior, information seeking, personal interaction, and information sharing sub-dimensions	Yi and Gong (2013)
	Customer citizenship behavior	It caters tolerance, feedback, helping and advocacy dimensions	Yi and Gong (2013)