Table 1. Results for SEM model Variables... | Emerald Publishing

Table 1.

Results for SEM model

Variables	Model
Usefulness (R² = 0.22)
Shopping enjoyment	0.337***
Value consciousness	0.182**
Gender	0.267*
Age	−0.229***
Ease of use (R² = 0.06)
Shopping enjoyment	−0.014
Value consciousness	0.177**
Gender	−0.002
Age	−0.172**
Mobile shopping intention (R² = 0.59)
Usefulness (U)	0.656***
Ease of use (EU)	0.447***
Shopping enjoyment (SE)	0.065
Value consciousness (VC)	−0.029
U × SE	−0.186***
EU × SE	0.120*
U × VC	0.162**
EU × VC	−0.268***
Gender	0.146
Age	−0.035
Log likelihood	−2.743.0441

Variables	Model
Usefulness (R² = 0.22)
Shopping enjoyment	0.337***
Value consciousness	0.182**
Gender	0.267*
Age	−0.229***
Ease of use (R² = 0.06)
Shopping enjoyment	−0.014
Value consciousness	0.177**
Gender	−0.002
Age	−0.172**
Mobile shopping intention (R² = 0.59)
Usefulness (U)	0.656***
Ease of use (EU)	0.447***
Shopping enjoyment (SE)	0.065
Value consciousness (VC)	−0.029
U × SE	−0.186***
EU × SE	0.120*
U × VC	0.162**
EU × VC	−0.268***
Gender	0.146
Age	−0.035
Log likelihood	−2.743.0441

Notes:

*** p < 0.01; ** p < 0.05; * p < 0.10