Table 2. Test of indirect effects on... | Emerald Publishing

Table 2.

Test of indirect effects on m-shopping intention

Indirect effects	Shopping enjoyment	Value consciousness	Effect	Boot SE	Bias-corrected LLCI	Bias-corrected ULCI
Shopping enjoyment → Usefulness → Mobile shopping intention	Low	−	0.293***	0.067	0.170	0.433
	Moderate	−	0.221***	0.052	0.130	0.336
	High	−	0.149***	0.051	0.066	0.268
	−	Low	0.176***	0.053	0.086	0.297
	−	Moderate	0.221***	0.052	0.130	0.336
	−	High	0.266***	0.060	0.156	0.396
Value consciousness→ Usefulness→ Mobile shopping intention	Low	−	0.159**	0.080	0.004	0.314
	Moderate	−	0.120**	0.060	0.001	0.237
	High	−	0.081*	0.045	0.006	0.183
	−	Low	0.095*	0.052	0.003	0.211
	−	Moderate	0.120**	−060	0.001	0.237
	−	High	0.144**	0.071	0.004	0.282
Value consciousness→ Ease of use→ Mobile shopping intention	Low	−	0.055	0.035	0.006	0.148
	Moderate	−	0.079**	0.039	0.017	0.173
	High	−	0.104**	0.053	0.022	0.239
	−	Low	0.119**	0.058	0.027	0.260
	−	Moderate	0.079**	0.039	0.017	0.173
	−	High	0.040	0.029	0.003	0.119

Indirect effects	Shopping enjoyment	Value consciousness	Effect	Boot SE	Bias-corrected LLCI	Bias-corrected ULCI
Shopping enjoyment → Usefulness → Mobileshopping intention	Low	−	0.293***	0.067	0.170	0.433
	Moderate	−	0.221***	0.052	0.130	0.336
	High	−	0.149***	0.051	0.066	0.268
	−	Low	0.176***	0.053	0.086	0.297
	−	Moderate	0.221***	0.052	0.130	0.336
	−	High	0.266***	0.060	0.156	0.396
Value consciousness→ Usefulness→ Mobileshopping intention	Low	−	0.159**	0.080	0.004	0.314
	Moderate	−	0.120**	0.060	0.001	0.237
	High	−	0.081*	0.045	0.006	0.183
	−	Low	0.095*	0.052	0.003	0.211
	−	Moderate	0.120**	−060	0.001	0.237
	−	High	0.144**	0.071	0.004	0.282
Value consciousness→ Ease of use→ Mobileshopping intention	Low	−	0.055	0.035	0.006	0.148
	Moderate	−	0.079**	0.039	0.017	0.173
	High	−	0.104**	0.053	0.022	0.239
	−	Low	0.119**	0.058	0.027	0.260
	−	Moderate	0.079**	0.039	0.017	0.173
	−	High	0.040	0.029	0.003	0.119

Notes:

*** p < 0.01; ** p < 0.05; * p < 0.10; bootstrapped CIs were derived from 5,000 replications. High = 1 SD above the mean; Moderate = mean; Low = 1 SD below the mean