Measurement scales used and properties
| INDICATORS | Standard loading (λ)* |
|---|---|
| MOBILE SHOPPING INTENTION: (α = 0.975; IFC = 0.976; AVE = 0.932) | |
| I intend to use mobile devices to carry out shopping operations in the future | 0.959* |
| I will use mobile devices to shop products/services | 0.970* |
| I plan to use mobile devices to shop in the future | 0.967* |
| USEFULNESS: (α = 0.885; IFC= 0.671; AVE= 0.890). | |
| I would find mobile shopping useful in my daily life | 0.757* |
| Using mobile shopping would increase my chances of achieving things that are important to me | 0.850* |
| Using mobile shopping would help me accomplish things more quickly | 0.743* |
| Using mobile shopping would increase my productivity | 0.914* |
| EASE OF USE: (α = 0.906; IFC= 0.908; AVE= 0.711). | |
| Learning how to use mobile shopping would be easy for me | 0.796* |
| Carrying out shopping operations through a mobile device would be clear and understandable | 0.892* |
| I find mobile shopping would be easy to use | 0.862* |
| It would be easy for me to become skillful at mobile shopping | 0.820* |
| VALUE CONSCIOUSNESS: (α = 0.868; IFC= 0.876; AVE= 0.507). | |
| I am very concerned about low prices, but I am equally concerned about product quality | 0.665* |
| When grocery shopping, I compare the prices of different brands to be sure I get the best value for the money | 0.766* |
| When purchasing a product, I always try to maximize the quality I get for the money I spend | 0.825* |
| When I buy products, I like to be sure that I am getting my money’s worth | 0.772* |
| I generally shop around for lower prices on products, but they still must meet certain quality requirements before I will buy them | 0.628* |
| When I shop, I usually compare the “Price per ounce” information for brands I normally buy | 0.554* |
| I always check prices at the grocery store to be sure I get the best value for the money I spend | 0.737* |
| SHOPPING ENJOYMENT: (α = 0.878; IFC= 0.887; AVE= 0.668). | |
| I enjoy shopping for clothes | 0.904* |
| Shopping for clothes puts me in a good mood | 0.907* |
| I enjoy spending time browsing for clothes | 0.837* |
| I do not like to spend much time shopping for clothes (R) | 0.576* |
| INDICATORS | |
|---|---|
| I intend to use mobile devices to carry out shopping operations in the future | 0.959* |
| I will use mobile devices to shop products/services | 0.970* |
| I plan to use mobile devices to shop in the future | 0.967* |
| I would find mobile shopping useful in my daily life | 0.757* |
| Using mobile shopping would increase my chances of achieving things that are important to me | 0.850* |
| Using mobile shopping would help me accomplish things more quickly | 0.743* |
| Using mobile shopping would increase my productivity | 0.914* |
| Learning how to use mobile shopping would be easy for me | 0.796* |
| Carrying out shopping operations through a mobile device would be clear and understandable | 0.892* |
| I find mobile shopping would be easy to use | 0.862* |
| It would be easy for me to become skillful at mobile shopping | 0.820* |
| I am very concerned about low prices, but I am equally concerned about product quality | 0.665* |
| When grocery shopping, I compare the prices of different brands to be sure I get the best value for the money | 0.766* |
| When purchasing a product, I always try to maximize the quality I get for the money I spend | 0.825* |
| When I buy products, I like to be sure that I am getting my money’s worth | 0.772* |
| I generally shop around for lower prices on products, but they still must meet certain quality requirements before I will buy them | 0.628* |
| When I shop, I usually compare the “Price per ounce” information for brands I normally buy | 0.554* |
| I always check prices at the grocery store to be sure I get the best value for the money I spend | 0.737* |
| I enjoy shopping for clothes | 0.904* |
| Shopping for clothes puts me in a good mood | 0.907* |
| I enjoy spending time browsing for clothes | 0.837* |
| I do not like to spend much time shopping for clothes (R) | 0.576* |
Notes:
SATORRA-BENTLER X2: 425.4752 (gl = 199) p < 0.001; CFI: 0.925; RMSR: 0.061; * p < 0.01
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