Table A2. Discriminant validity, means... | Emerald Publishing

Table A2.

Discriminant validity, means and standard deviations

	1	2	3	4	5
1. Mobile shopping intention	0.932
2. Usefulness	0.637	0.671
3. Ease of use	0.362	0.269	0.711
4. Value consciousness	0.027	0.049	0.028	0.507
5. Shopping enjoyment	0.083	0.194	0.002	0.041	0.668
*Mean*	3.77	3.57	3.95	3.49	3.13
SD	1.28	1.06	0.88	0.82	1.15

	1	2	3	4	5
1. Mobile shopping intention	0.932
2. Usefulness	0.637	0.671
3. Ease of use	0.362	0.269	0.711
4. Value consciousness	0.027	0.049	0.028	0.507
5. Shopping enjoyment	0.083	0.194	0.002	0.041	0.668
Mean	3.77	3.57	3.95	3.49	3.13
SD	1.28	1.06	0.88	0.82	1.15

Notes:

Values on the diagonal represent the AVE. Squared correlations are shown