Behavioral evidence from the interviews for the initial coding
| Behavioral evidence | Extracted codes |
|---|---|
| Organizational strategies should be developed according to the customers' needs after consulting the members. The objectives and strategies of each field should be determined and defined. Providing a proper definition of the objectives at early stages may help achieve the goals in the future. Thus, there is a need for appropriate strategies in order to adapt technology to the market | Developing strategies based on the customers' needs |
| Developing strategies consistent with technology | |
| Proper and timely implementation of activities and processes (e.g. research and development, developing and modifying strategies, marketing, as well as developing human and financial resources) are highly significant among SMEs We allocate considerable money for the implementation phase, but not for research in Iran. Nonetheless, research can be regarded as the executive guarantee for the projects. Therefore, the appropriate classification, planning and implementation of central and complementary processes may lead to organizational success | Performing duties accurately |
| Enhancing human resources | |
| Highlighting research and development |
| Behavioral evidence | Extracted codes |
|---|---|
| Organizational strategies should be developed according to the customers' needs after consulting the members. The objectives and strategies of each field should be determined and defined. Providing a proper definition of the objectives at early stages may help achieve the goals in the future. Thus, there is a need for appropriate strategies in order to adapt technology to the market | Developing strategies based on the customers' needs |
| Developing strategies consistent with technology | |
| Proper and timely implementation of activities and processes (e.g. research and development, developing and modifying strategies, marketing, as well as developing human and financial resources) are highly significant among SMEs | Performing duties accurately |
| Enhancing human resources | |
| Highlighting research and development |
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