Table 3

Behavioral evidence from the interviews for the initial coding

Behavioral evidenceExtracted codes
Organizational strategies should be developed according to the customers' needs after consulting the members. The objectives and strategies of each field should be determined and defined. Providing a proper definition of the objectives at early stages may help achieve the goals in the future. Thus, there is a need for appropriate strategies in order to adapt technology to the marketDeveloping strategies based on the customers' needs
Developing strategies consistent with technology
Proper and timely implementation of activities and processes (e.g. research and development, developing and modifying strategies, marketing, as well as developing human and financial resources) are highly significant among SMEs
We allocate considerable money for the implementation phase, but not for research in Iran. Nonetheless, research can be regarded as the executive guarantee for the projects. Therefore, the appropriate classification, planning and implementation of central and complementary processes may lead to organizational success
Performing duties accurately
Enhancing human resources
Highlighting research and development

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