Table 1

Interviewee professional and educational background

PseudonymAgeWork life experience prior to joining the family firmEducational backgroundYear of joining family firm
Greta48NoneHighschool1998
Jenny44Career counsellor, managerUniversity degree2014
Saga35Manager, marketing directorUniversity degree2019
Maja53NoneHighschool1984
Astrid38Bank tellerUniversity degree2012
Elsa43NoneHighschool1995
Alva42Travel attendantHighschool2012
Elin43TeacherUniversity degree2010
Cathy65CEO of a companyUniversity degree2019
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