Coding scheme
| Examples from empirical material | Sub-themes (found in the process of coding) | The main theme/category (total of three) |
|---|---|---|
| Recurring narratives “I was always been an entrepreneur” “Always I wanted to be a leader, and wanted to do business” “I have always felt at home” “I was longing for” “I am quite a problem solver and I think it's fun to make things work” “I think we have something from home and I think it's fun to start a business on our own” | The interviewees often spoke of personal motives for wanting to join family business or to return to the rural Two main sub-themes, sometimes overlapping, and sometimes just one at a time
| Self-perception (narrative of self) |
| “My partner is not involved in my company. At home he is doing all the family work, I do only during the weekends. I leave at 7 a.m. and come back at 7:30 p.m. Sometimes family comes here in the gym and we spend family time together. I have two kids as well, they are 9 years and 11 years old” “My great grandfather [was the one] who started that business when he was young, eighteen. My family has always been entrepreneurial for as long as I've known” “In a small community like this, we companies help each other when we need something. A manager over there [in neighbouring company] used to call me and I call him sometimes to move things with big truck ‘Can you help me please?’, and he goes, ‘Yes, of course!’ and we do not charge each other if we help each other” | The interviewees emphasized various forms of support as pivotal for their thriving in the rural. We identified three main sources of this support. Some of the interviewees experiences all three forms of support, and some only spoken of one of these
| Support |
| “While I was working in the bank I was thinking [it] could be nice to try to work in my father's company. I thought it was worth to giving it a try when I got my first child. […] I think my journey started after I got my first child or when I was home with my first child. […] So, I [decided]: ‘Yes, I will give it a try to see how it will work out and it has been good![…] Today, compare with my work at the bank it has fixed my life so much more “ “[There are] these different working groups of businessmen working all together on: what we can do and help the society (community) and being and part of that you help? Like schools come to the company and we show them around, we help them when they want to have their practices. And I guess that makes us giving to the society (community) but the society helps us now when we want to build the new factory. They help us to sort out where we can build, they [allocated] a land for us to build”. | All interviewees spoke of non-material rewards/benefits that outweighed benefits of secure employment in the urban areas. There were two main sub-themes that were evident in the narratives. They were often not overlapping, thus the women spoke of either one or the other
| Rewards |
| Examples from empirical material | Sub-themes (found in the process of coding) | The main theme/category (total of three) |
|---|---|---|
| The interviewees often spoke of personal motives for wanting to join family business or to return to the rural Perception of oneself as an entrepreneur from early on in life – choices of career based on that perception Perception of oneself as at home in the in the rural, or conversely, in the home village/near one's family | Self-perception (narrative of self) | |
| “My partner is not involved in my company. At home he is doing all the family work, I do only during the weekends. I leave at 7 a.m. and come back at 7:30 p.m. Sometimes family comes here in the gym and we spend family time together. I have two kids as well, they are 9 years and 11 years old” | The interviewees emphasized various forms of support as pivotal for their thriving in the rural. We identified three main sources of this support. Some of the interviewees experiences all three forms of support, and some only spoken of one of these Spousal support (sharing the work, helping each other out) Family support (exchange and learning from each other) Community support (close-nit relations in the rural, entrepreneurs supporting each other) | Support |
| “While I was working in the bank I was thinking [it] could be nice to try to work in my father's company. I thought it was worth to giving it a try when I got my first child. […] I think my journey started after I got my first child or when I was home with my first child. […] So, I [decided]: ‘Yes, I will give it a try to see how it will work out and it has been good![…] Today, compare with my work at the bank it has fixed my life so much more “ | All interviewees spoke of non-material rewards/benefits that outweighed benefits of secure employment in the urban areas. There were two main sub-themes that were evident in the narratives. They were often not overlapping, thus the women spoke of either one or the other A flexible work situation allowing for greater work-life balance (e.g. caring for children, adapting to changing needs of family life) Purposeful and richer life, partially because the rural allows to give back to the local community, but also because living closer to nature or in a smaller community has a certain | Rewards |
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