Table 4.

Mean ranking

Tertiary graduate employees
(N =385)
Tourism managers/
supervisors (N = 385)
CodeVariablesMeanSDRankMeanSDRank
DS27Ability to handle equipment4.100.8113.820.968
DS25Initiative and proactiveness4.090.8223.891.016
DS15IT and digitization skills4.070.8533.990.961
DS20Multi-tasking skills4.060.8543.920.993
DS16Interpersonal skills4.050.9753.571.0115
DS22Analytical skills4.040.8663.921.034
DS14Artistic skills4.010.9973.381.1228
DS05Maintaining professional and ethical standards in the work environment3.991.0783.401.0427
DS09Persuasion skills3.980.9893.610.9611
DS11Responding creatively to needs and gaps3.981.06103.401.1025
DS26Critical thinking and innovative spirit3.980.89113.931.022
DS29Self-respect to others3.970.88123.921.035
DS19Marketing skills3.970.91133.890.987
DS12Developing positive customer relations3.970.99143.580.9714
DS28Negotiation skills3.970.98153.161.0431
DS24Intercultural and adaptability skills3.960.99163.611.019
DS31Networking skills3.971.03173.151.0132
DS30Managing the guest problems with understanding and sensitivity3.961.01183.431.1024
DS08Demonstrating poise and a professional appearance3.951.07193.371.1429
DS18Teamwork or group work3.941.01203.590.9812
DS23Demonstrating personal mastery3.941.01213.461.0619
DS03Social networking skills3.911.03223.540.9616
DS04Knowledge of tourism industry3.901.12233.431.0823
DS21Active listening3.901.04243.610.9710
DS06Proactive communication skills3.861.07253.581.0013
DS10Decision-making skills3.831.00263.340.9830
DS13Organization skills3.790.95273.400.9926
DS02Flexibility and adaptability at handling skills3.781.00283.441.0022
DS32Assessing clients’ needs3.651.02293.451.0621
DS17Planning and coordination3.611.01303.450.9820
DS01Ability to persuade, encourage and motivate others3.591.07313.511.0017
DS07Time management skills3.571.19323.500.9918

Notes:

SD – Standard Deviation

Scale: 1 = Not at all important; 2 = Not important;3 = Neutral; 4 = Important; 5 = Very Important

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