Mean ranking
| Tertiary graduate employees (N =385) | Tourism managers/ supervisors (N = 385) | ||||||
|---|---|---|---|---|---|---|---|
| Code | Variables | Mean | SD | Rank | Mean | SD | Rank |
| DS27 | Ability to handle equipment | 4.10 | 0.81 | 1 | 3.82 | 0.96 | 8 |
| DS25 | Initiative and proactiveness | 4.09 | 0.82 | 2 | 3.89 | 1.01 | 6 |
| DS15 | IT and digitization skills | 4.07 | 0.85 | 3 | 3.99 | 0.96 | 1 |
| DS20 | Multi-tasking skills | 4.06 | 0.85 | 4 | 3.92 | 0.99 | 3 |
| DS16 | Interpersonal skills | 4.05 | 0.97 | 5 | 3.57 | 1.01 | 15 |
| DS22 | Analytical skills | 4.04 | 0.86 | 6 | 3.92 | 1.03 | 4 |
| DS14 | Artistic skills | 4.01 | 0.99 | 7 | 3.38 | 1.12 | 28 |
| DS05 | Maintaining professional and ethical standards in the work environment | 3.99 | 1.07 | 8 | 3.40 | 1.04 | 27 |
| DS09 | Persuasion skills | 3.98 | 0.98 | 9 | 3.61 | 0.96 | 11 |
| DS11 | Responding creatively to needs and gaps | 3.98 | 1.06 | 10 | 3.40 | 1.10 | 25 |
| DS26 | Critical thinking and innovative spirit | 3.98 | 0.89 | 11 | 3.93 | 1.02 | 2 |
| DS29 | Self-respect to others | 3.97 | 0.88 | 12 | 3.92 | 1.03 | 5 |
| DS19 | Marketing skills | 3.97 | 0.91 | 13 | 3.89 | 0.98 | 7 |
| DS12 | Developing positive customer relations | 3.97 | 0.99 | 14 | 3.58 | 0.97 | 14 |
| DS28 | Negotiation skills | 3.97 | 0.98 | 15 | 3.16 | 1.04 | 31 |
| DS24 | Intercultural and adaptability skills | 3.96 | 0.99 | 16 | 3.61 | 1.01 | 9 |
| DS31 | Networking skills | 3.97 | 1.03 | 17 | 3.15 | 1.01 | 32 |
| DS30 | Managing the guest problems with understanding and sensitivity | 3.96 | 1.01 | 18 | 3.43 | 1.10 | 24 |
| DS08 | Demonstrating poise and a professional appearance | 3.95 | 1.07 | 19 | 3.37 | 1.14 | 29 |
| DS18 | Teamwork or group work | 3.94 | 1.01 | 20 | 3.59 | 0.98 | 12 |
| DS23 | Demonstrating personal mastery | 3.94 | 1.01 | 21 | 3.46 | 1.06 | 19 |
| DS03 | Social networking skills | 3.91 | 1.03 | 22 | 3.54 | 0.96 | 16 |
| DS04 | Knowledge of tourism industry | 3.90 | 1.12 | 23 | 3.43 | 1.08 | 23 |
| DS21 | Active listening | 3.90 | 1.04 | 24 | 3.61 | 0.97 | 10 |
| DS06 | Proactive communication skills | 3.86 | 1.07 | 25 | 3.58 | 1.00 | 13 |
| DS10 | Decision-making skills | 3.83 | 1.00 | 26 | 3.34 | 0.98 | 30 |
| DS13 | Organization skills | 3.79 | 0.95 | 27 | 3.40 | 0.99 | 26 |
| DS02 | Flexibility and adaptability at handling skills | 3.78 | 1.00 | 28 | 3.44 | 1.00 | 22 |
| DS32 | Assessing clients’ needs | 3.65 | 1.02 | 29 | 3.45 | 1.06 | 21 |
| DS17 | Planning and coordination | 3.61 | 1.01 | 30 | 3.45 | 0.98 | 20 |
| DS01 | Ability to persuade, encourage and motivate others | 3.59 | 1.07 | 31 | 3.51 | 1.00 | 17 |
| DS07 | Time management skills | 3.57 | 1.19 | 32 | 3.50 | 0.99 | 18 |
| Tertiary graduate employees | Tourism managers/ | ||||||
|---|---|---|---|---|---|---|---|
| Code | Variables | Mean | SD | Rank | Mean | SD | Rank |
| DS27 | Ability to handle equipment | 4.10 | 0.81 | 1 | 3.82 | 0.96 | 8 |
| DS25 | Initiative and proactiveness | 4.09 | 0.82 | 2 | 3.89 | 1.01 | 6 |
| DS15 | IT and digitization skills | 4.07 | 0.85 | 3 | 3.99 | 0.96 | 1 |
| DS20 | Multi-tasking skills | 4.06 | 0.85 | 4 | 3.92 | 0.99 | 3 |
| DS16 | Interpersonal skills | 4.05 | 0.97 | 5 | 3.57 | 1.01 | 15 |
| DS22 | Analytical skills | 4.04 | 0.86 | 6 | 3.92 | 1.03 | 4 |
| DS14 | Artistic skills | 4.01 | 0.99 | 7 | 3.38 | 1.12 | 28 |
| DS05 | Maintaining professional and ethical standards in the work environment | 3.99 | 1.07 | 8 | 3.40 | 1.04 | 27 |
| DS09 | Persuasion skills | 3.98 | 0.98 | 9 | 3.61 | 0.96 | 11 |
| DS11 | Responding creatively to needs and gaps | 3.98 | 1.06 | 10 | 3.40 | 1.10 | 25 |
| DS26 | Critical thinking and innovative spirit | 3.98 | 0.89 | 11 | 3.93 | 1.02 | 2 |
| DS29 | Self-respect to others | 3.97 | 0.88 | 12 | 3.92 | 1.03 | 5 |
| DS19 | Marketing skills | 3.97 | 0.91 | 13 | 3.89 | 0.98 | 7 |
| DS12 | Developing positive customer relations | 3.97 | 0.99 | 14 | 3.58 | 0.97 | 14 |
| DS28 | Negotiation skills | 3.97 | 0.98 | 15 | 3.16 | 1.04 | 31 |
| DS24 | Intercultural and adaptability skills | 3.96 | 0.99 | 16 | 3.61 | 1.01 | 9 |
| DS31 | Networking skills | 3.97 | 1.03 | 17 | 3.15 | 1.01 | 32 |
| DS30 | Managing the guest problems with understanding and sensitivity | 3.96 | 1.01 | 18 | 3.43 | 1.10 | 24 |
| DS08 | Demonstrating poise and a professional appearance | 3.95 | 1.07 | 19 | 3.37 | 1.14 | 29 |
| DS18 | Teamwork or group work | 3.94 | 1.01 | 20 | 3.59 | 0.98 | 12 |
| DS23 | Demonstrating personal mastery | 3.94 | 1.01 | 21 | 3.46 | 1.06 | 19 |
| DS03 | Social networking skills | 3.91 | 1.03 | 22 | 3.54 | 0.96 | 16 |
| DS04 | Knowledge of tourism industry | 3.90 | 1.12 | 23 | 3.43 | 1.08 | 23 |
| DS21 | Active listening | 3.90 | 1.04 | 24 | 3.61 | 0.97 | 10 |
| DS06 | Proactive communication skills | 3.86 | 1.07 | 25 | 3.58 | 1.00 | 13 |
| DS10 | Decision-making skills | 3.83 | 1.00 | 26 | 3.34 | 0.98 | 30 |
| DS13 | Organization skills | 3.79 | 0.95 | 27 | 3.40 | 0.99 | 26 |
| DS02 | Flexibility and adaptability at handling skills | 3.78 | 1.00 | 28 | 3.44 | 1.00 | 22 |
| DS32 | Assessing clients’ needs | 3.65 | 1.02 | 29 | 3.45 | 1.06 | 21 |
| DS17 | Planning and coordination | 3.61 | 1.01 | 30 | 3.45 | 0.98 | 20 |
| DS01 | Ability to persuade, encourage and motivate others | 3.59 | 1.07 | 31 | 3.51 | 1.00 | 17 |
| DS07 | Time management skills | 3.57 | 1.19 | 32 | 3.50 | 0.99 | 18 |
Notes:
SD – Standard Deviation
Scale: 1 = Not at all important; 2 = Not important;3 = Neutral; 4 = Important; 5 = Very Important
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