Table 2

Factor loading, Cronbach's alpha, CR and AVE values

ItemConstructs and measureλαCRAVE
Perceived quality (PQ)
 Facilities (FAC) 0.900.910.77
PQ1The fitness centre facilities are attractive0.89   
PQ2The fitness centre facilities are clean0.83   
PQ3The equipment of the fitness centre is in good condition0.89   
 Employees (EMP) 0.950.960.89
PQ4Employees are polite0.95   
PQ5Employees help customers feel comfortable0.93   
PQ6Employees are experts0.94   
 Programs (PRO) 0.980.980.94
PQ7Physical activity programmes help me improve my health0.97   
PQ8Physical activity programmes help me improve my psychological well-being0.97   
PQ9Physical activity programmes help me improve my fitness conditions0.97   
Customer Engagement (CE)
 Conscious attention (CA) 0.930.920.69
CE1I like to know more about this fitness centre0.74   
CE2I like events that are related to this fitness centre0.79   
CE3I like to learn more about this centre0.83   
CE4I pay a lot of attention to anything about this fitness centre0.90   
CE6Anything related to this centre grabs my attention0.88   
 Enthused participation (EP) 0.910.900.69
CE7I spend a lot of my discretionary time in this centre0.71   
CE8I am heavily into this fitness centre0.85   
CE10I am passionate about this fitness centre0.92   
CE11My days would not be the same without this centre0.81   
 Social connection (SC) 0.870.910.77
CE13I love being in this fitness centre with my friends0.91   
CE14I enjoy this fitness centre more when I am with others0.80   
CE15This fitness centre is more fun when other people around me practise too0.90   
Perceived Value (PV) 0.930.930.88
PV1The programmes and service of this fitness centre are worth what they cost0.92   
PV2In general, the value of programmes and services in this fitness centre is high0.94   
Satisfaction (S) 0.980.990.98
S2I am satisfied with my decision to join this fitness centre0.99   
S3I am pleased to have taken the decision to become a member of this fitness centre0.98   
Future Intention (FI) 0.980.980.95
FI1I will make positive comments to a friend about the programmes and services offered at this fitness centre0.98   
FI2If you ask me, I will recommend this fitness centre0.98   
FI3I would sign up for this fitness centre again if I unsubscribed0.95   

Note(s): λ, factor loading; α, Cronbach's alpha; CR, composite reliability; AVE, average variance extracted

The table shows the items and the factor loading, Cronbach's alpha, composite reliability, and average variance extracted

Source(s): Authors' own work

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